Your Nike, Your Music Instrument

How cool would it be if you could make music with your Nike shoes? Not all Nike's unfortunately but the ones that have been played by HIFANA for Nike Japan Free Run+ can. The project is a collaboration by W+K Tokyo, GROUNDRIDDIM and Rhizomatiks (Sound programming), digital creative house. Just watch the genius project below;

And below is how it was done:

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The Sunday Times: Rich List

Here are the print ads for The Sunday Times' Rich List and the agency credits.
Advertising Agency: CHI and Partners, London, UKExecutive Creative Director: Ewan Paterson
Creative Director: Mickey Tudor
Creative team: Matt Collier, Wayne Robinson
Retoucher: Smoke and Mirrors
Typographer: Dan Beckett
Account Manager: Ben Etheridge

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Catch The Goodies, McDonald's

A good interactive execution from DDB Stockholm for McDonald's: Catch the Goodies. Get the Goodies. A simple one an absolute call to action with a good fun factor in it. Catch the image on the billboard with your mobile and get that product for free at McDonald's just by showing the picture. Watch the video below.
Agency: DDB, Stockholm
Client: McDonald's
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Production: Johanna Karsten
Production Manager: Lina Tuikka

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A Great Print Ad with Superheroes

This one comes from Russia. Smart, clear, has the fun factor and right to the point.

Brand: Stroy Master
Message: Soundproof windows
Agency: BBDO, Moscow, Russia
Superman:

 Spiderman:

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A free Trip to International Advertising Festival in Cannes?

If you are an ad creative, artist, designer or student under 30, then it's your chance to win a free trip to Cannes for the International Advertising Festival. If you have ever been there you would now that it's an event not to be missed and if it is for free, no need to add any words to that!
How? Just design a cover for Ad Age's Global Issue. Deadline: 7 May 2010
All other details can be found here.

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Thinking Out Of The Box: Puma Little Clever Bag

We will have new bags from now on, if we purchase any Puma shoes. Puma's new little clever bag saves a million tons of water, millions of mega joules of electricity, and reduces Puma's CO2 value by 10 tons. So yeah it's a sustainable step. The agency; Fuseproject. You may like to check their website if you're into design. And if so you must have heard of Yves Behar.
And it looks nice as well... This should be literally thinking outside the box! Watch it below;

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Millions of ways to tell a story; Philips

Brand new campaign from Philips; Parallel Lines. The tag is "There are millions of ways to tell a story. There's only one way to watch one." You can find other 4 films at Philips' website.

Btw; this one is a follow up of the Carousel. If you do not remember the great clowns crime watch below;


Full Credits (Parallel Lines):
Agency: DDB, UK
Client: Philips Parallel Lines
Director: Carl Erik Rinsch
Creative Director: Neil Dawson
Copywriter: Sam Oliver
Art Director: Shishir Patel
Agency Producer: Lucinder Kerr
Agency Producer: Natalie Powell
Business Director: Neill Rob
Digital Agency: Tribal DDB Amsterdam
Production Company: RSA
Media Agency: Carat Worldwide
Media Planner: Paul Owen-Richardson

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New Ways To Make Money on Facebook

Do you have a facebook account or a blog? Do your friends eat pizza? Then you can generate some income via your friends' domino's pizza orders!
It is so passé if you still believe the only way to have some additional income is via banners or Google Ads. The new widget by BLM Quantum lets facebook users or bloggers to add the widget on their own pages and 0.5% of the amount ordered shall go directly to the owners' account. That easy. We have to wait unfortunately a little more since the widget is still on test process...

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Waiting for iPad

Still waiting for iPad to arrive in UK (Some of the rare moments that I wish I lived in States). Even though iPad is thought to have sold around 700,000 in one day, I still hear people saying that they cannot understand the big deal of it. So please let me give some facts about it;

• iPad's announcement generated 177,000 tweets in the 1st hour alone according to data from Trendrr.com
• MTV Networks is developing a "co-browsing app meant to be used while watching live TV" which means good news for multitasking TV watchers (via AdAge)
• Some people were paid $18 per hour to wait on the iPad queue for some "I'm too cool/busy to wait on a queue" people in US. (via Sunday Times)
• If you were a student in Seton Hill University in Greensburg, Pennsylvania, you will receive a free iPad. So you do not need any paper or pen to take notes, and the textbooks are ready to download with your lovely gadget! A brand new facility for education!
• We will have interactive books, and I think it is good news for writers. A brand new area to discover, no need to print anymore. Instead find a designer and here you go! In my opinion the publishing sector will change from scratch.(Think about the first mp3s, napster and the music industry now)
• Many magazines, newspapers already have their iPad edition (Time, New York Times, GQ, Wired, Men's Health...) Imagine you are not ought to go to the newsagent in a rainy Sunday morning! (Unless you do not have an iPad for every household ;) Also no need to wait for your favorite magazine every month! And the interactivity factor is quite important as well, isn't it :)

It is of course literally big for your pocket but isn't it a problem to read or play scrabble on your little iPhone screen? It doesnt have a USB, or a camera or does not support flash? iPad is not a replacement, I will not say goodbye to my MacBook after hopefully having my iPad. iPad will be my book, my translator, my music store and player, my game console, my notebook, not my camera obviously...
Let's wait and see the change in every sector iPad touches.

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The Banner That Sucks

Sick of bad cookies? Here's your solution; :)

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