F i t L o o s e

Free Ice Cream for Your Smile

2010-07-12T08:39:00.001+01:00

And finally augmented reality is having a stronger place in our daily lives. The last project was by Unilever and SapientNitro. They’ve developed what they’re calling the world’s first smile-activated vending machine.

The machine uses augmented reality to draw passersby into a branded world — i.e. when one looks at the screen at the front of the machine, one’s face is outfitted with mustaches or so...
After it prompts you to smile, the dessert-vending device measures the wideness of your grin using facial recognition technology, snaps a pic, and, with your permission, uploads that snap to facebook. (Here's the facebook page; Cannes Sapient Nitro’s Facebook Page). Next, you choose the free treat of your choice via the touchscreen and collect your sweet reward. (Treats will only be free at Cannes.)
Simples :)

Get Naked! Pepsi

2010-06-18T10:40:00.000+01:00

We already know that everything's about the World Cup nowadays.
Maradona, the coach of Argentina, said he'll celebrate by running around naked in Buenos Aires if they will win the World Cup. So Pepsi made a good move by saying it will drop its label as well.
Pepsi announced that the company's soft drink bottles will be sold for a week in Argentina with no label if that country wins the World cup.

"If the coach goes naked, we will, too. Pepsi promises."
Agency: BBDO Argentina
And here's the press ad;

It's All About World Cup

2010-06-16T10:49:00.001+01:00

We have met with Vuvuzela's thanks to the World Cup in South Africa. If you still do not know what a Vuvuzela is, and think that there's a big hive next to cameras please click.
And there are more than Vuvuzelas about the World Cup;
1 - Pereira O'Dell's iPhone app: The Pocket Vuvuzela. It's free on iTunes.

2 -Lego Foosball.

3 -New Record;
World Cup fever pushed the Internet to a new record on Friday with 12.1 million visitors per minute, according to measurements from Akamai. Read the whole story here.

Small problems may turn into big

2010-06-09T02:33:00.000+01:00

A very to the point campaign from Milc, Siena.
"We can help you.
Small problems may turn into big for senior citizens.
Fragile is Siena Municipality’s helpline which takes care of your needs."

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

Mind The Motorcyclists

2010-05-31T16:30:00.000+01:00

I have seen another White Bicycle (called Ghost Bikes) just on my flat's corner in London yesterday. Therefore I'm publishing a new ad campaign from US; Motorcycle Safety Campaign due to similarity.
Advertising Agency: Richter7, Salt Lake City, USA (Published: May 2010)
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson, Copywriter: Gary Sume

Wow! Nike Write The Future

2010-05-21T15:55:00.002+01:00

No words necessary, I think that's the best Nike ad ever!!!

Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel)
Agency: Wieden+Kennedy

The Power Of Social Media: KitKat Case

2010-05-17T13:37:00.001+01:00

Following Greenpeace's Kit Kat Killer campaign; a new press bulletin by Greenpeace just released now;
"Food and drinks giant Nestlé to stop using products from rainforest destruction
Nestlé, the world’s biggest food and drinks company, announced today that it will stop using products that come from rainforest destruction. The move follows a two month Greenpeace campaign that exposed Nestlé’s use of palm oil in products like KitKat..." Click to read all.
It is a clear conclusion demonstrating the power of social media and its players' that is you, me, or anybody who is a blogger, who has a facebook/twitter account(s)... Did we just do something really beneficial, environmental, something good just by tweeting, blogging and sharing!! Well-done everybody! :)

Adobe Loves (?) Apple

2010-05-17T11:57:00.002+01:00

Is it just me, or that battle between Apple and Adobe is becoming more and more interesting? If you are reading any newspapers or following any blogs, or simply living on earth, you should have heard about the responses and media bulletins between two giants. Click to read Steve Jobs' and Chuck Geschke, John Warnock's (Adobe's Cofounders) latest statements.
Here's the last Adobe newspaper Ad about the html5 vs flash battle against Apple.

Generally people find html5 easier to use, and think Apple will win, others think Adobe will be closer to Microsoft in the near future. And the battle will be bigger and bigger becoming a battle between Apple and Microsoft.
Anyway we'll wait and see. By that time html5 is a must to learn for some of us... Below are some books to start. Any other suggestions or comments?

Use the poster to build yourself a chair; Kit Kat

2010-05-13T11:33:00.001+01:00

Kit Kat had serious PR problems after the Greenpeace's anti campaign. But it seems the brand works hard to make the whole sad story disappear from our minds.
JWT New Zealand created this new way to "Have a Break." for Kit Kat. Posters hung to turn into a chair outside a concert venue. A good way to support brand's tagline "Have a break"
That'a great implementation which unifies the brand and make it more tangible in users' lives. Watch the video below;

Plagiarism?

2010-05-07T11:24:00.002+01:00

That term is on my vocabulary since I've started first my advertising career and also my MA degree. However this time John Lewis is dealing with it! The ad agency of the new John Lewis ad is Adam&Eve is accused of plagiarism for their last ad that made people cry;

That one is considered more than similar; an ad for Calzedonia, Italy made in 2007

What do you think?

Let Darth Vader be Your TomTom Voice

2010-05-05T16:37:00.001+01:00

What a brilliant idea! Now I wouldn't mind to stuck in the traffic, thanx to TomTom's fun and creative voices. I should admit Darth Vader is my fav!!!

Find Darth Vader's recording for TomTom GPS - behind the scenes below;

Ah and if you wish to buy it click here.

Warburtons Ad Campaign

2010-05-05T13:26:00.002+01:00

Is there a competition going on between bread brands to have the least meaningful ad? We have already had a detailed look to Kingsmill previously, about how having confessions about bread was difficult to create a meaning in customers' minds and to react. Can read here in detail.
However Warburtons has raised the bar of meaninglessness in bread market with their new TV ad.
If you wonder what the music is; Parachutes / The Motorcade from Air Force One by Jerry Goldsmith.

Brand's website may look ok if we were in the early 2000s, no interactivity, but if you are keen to find out the product range it's easy to follow...
Any comments on that one?

A fantastic case - the future of advertising

2010-05-01T16:45:00.000+01:00

Please watch until the end, such a brilliant case study'ish ad from Swedish Dagens Industri, a financial newspaper.
Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson
Copywriter: Martin Johansen
Published: April 2010

Your Nike, Your Music Instrument

2010-04-29T08:36:00.000+01:00

How cool would it be if you could make music with your Nike shoes? Not all Nike's unfortunately but the ones that have been played by HIFANA for Nike Japan Free Run+ can. The project is a collaboration by W+K Tokyo, GROUNDRIDDIM and Rhizomatiks (Sound programming), digital creative house. Just watch the genius project below;

And below is how it was done:

The Sunday Times: Rich List

2010-04-26T11:04:00.001+01:00

Here are the print ads for The Sunday Times' Rich List and the agency credits.
Advertising Agency: CHI and Partners, London, UKExecutive Creative Director: Ewan Paterson
Creative Director: Mickey Tudor
Creative team: Matt Collier, Wayne Robinson
Retoucher: Smoke and Mirrors
Typographer: Dan Beckett
Account Manager: Ben Etheridge

Catch The Goodies, McDonald's

2010-04-23T10:23:00.001+01:00

A good interactive execution from DDB Stockholm for McDonald's: Catch the Goodies. Get the Goodies. A simple one an absolute call to action with a good fun factor in it. Catch the image on the billboard with your mobile and get that product for free at McDonald's just by showing the picture. Watch the video below.
Agency: DDB, Stockholm
Client: McDonald's
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Production: Johanna Karsten
Production Manager: Lina Tuikka

A Great Print Ad with Superheroes

2010-04-21T13:36:00.001+01:00

This one comes from Russia. Smart, clear, has the fun factor and right to the point.

Brand: Stroy Master
Message: Soundproof windows
Agency: BBDO, Moscow, Russia
Superman:

Spiderman:

A free Trip to International Advertising Festival in Cannes?

2010-04-21T11:15:00.001+01:00

If you are an ad creative, artist, designer or student under 30, then it's your chance to win a free trip to Cannes for the International Advertising Festival. If you have ever been there you would now that it's an event not to be missed and if it is for free, no need to add any words to that!
How? Just design a cover for Ad Age's Global Issue. Deadline: 7 May 2010
All other details can be found here.

Thinking Out Of The Box: Puma Little Clever Bag

2010-04-14T09:02:00.000+01:00

We will have new bags from now on, if we purchase any Puma shoes. Puma's new little clever bag saves a million tons of water, millions of mega joules of electricity, and reduces Puma's CO2 value by 10 tons. So yeah it's a sustainable step. The agency; Fuseproject. You may like to check their website if you're into design. And if so you must have heard of Yves Behar.
And it looks nice as well... This should be literally thinking outside the box! Watch it below;

Millions of ways to tell a story; Philips

2010-04-13T10:01:00.002+01:00

Brand new campaign from Philips; Parallel Lines. The tag is "There are millions of ways to tell a story. There's only one way to watch one." You can find other 4 films at Philips' website.

Btw; this one is a follow up of the Carousel. If you do not remember the great clowns crime watch below;

Full Credits (Parallel Lines):
Agency: DDB, UK
Client: Philips Parallel Lines
Director: Carl Erik Rinsch
Creative Director: Neil Dawson
Copywriter: Sam Oliver
Art Director: Shishir Patel
Agency Producer: Lucinder Kerr
Agency Producer: Natalie Powell
Business Director: Neill Rob
Digital Agency: Tribal DDB Amsterdam
Production Company: RSA
Media Agency: Carat Worldwide
Media Planner: Paul Owen-Richardson

New Ways To Make Money on Facebook

2010-04-07T17:01:00.001+01:00

Do you have a facebook account or a blog? Do your friends eat pizza? Then you can generate some income via your friends' domino's pizza orders!
It is so passé if you still believe the only way to have some additional income is via banners or Google Ads. The new widget by BLM Quantum lets facebook users or bloggers to add the widget on their own pages and 0.5% of the amount ordered shall go directly to the owners' account. That easy. We have to wait unfortunately a little more since the widget is still on test process...

Waiting for iPad

2010-04-04T16:20:00.072+01:00

Still waiting for iPad to arrive in UK (Some of the rare moments that I wish I lived in States). Even though iPad is thought to have sold around 700,000 in one day, I still hear people saying that they cannot understand the big deal of it. So please let me give some facts about it;

iPad's announcement generated 177,000 tweets in the 1st hour alone according to data from Trendrr.com
MTV Networks is developing a "co-browsing app meant to be used while watching live TV" which means good news for multitasking TV watchers (via AdAge)
Some people were paid $18 per hour to wait on the iPad queue for some "I'm too cool/busy to wait on a queue" people in US. (via Sunday Times)
If you were a student in Seton Hill University in Greensburg, Pennsylvania, you will receive a free iPad. So you do not need any paper or pen to take notes, and the textbooks are ready to download with your lovely gadget! A brand new facility for education!
We will have interactive books, and I think it is good news for writers. A brand new area to discover, no need to print anymore. Instead find a designer and here you go! In my opinion the publishing sector will change from scratch.(Think about the first mp3s, napster and the music industry now)
Many magazines, newspapers already have their iPad edition (Time, New York Times, GQ, Wired, Men's Health...) Imagine you are not ought to go to the newsagent in a rainy Sunday morning! (Unless you do not have an iPad for every household ;) Also no need to wait for your favorite magazine every month! And the interactivity factor is quite important as well, isn't it :)

It is of course literally big for your pocket but isn't it a problem to read or play scrabble on your little iPhone screen? It doesnt have a USB, or a camera or does not support flash? iPad is not a replacement, I will not say goodbye to my MacBook after hopefully having my iPad. iPad will be my book, my translator, my music store and player, my game console, my notebook, not my camera obviously...
Let's wait and see the change in every sector iPad touches.

The Banner That Sucks

2010-04-02T10:48:00.000+01:00

Sick of bad cookies? Here's your solution; :)

Some More Augmented Reality

2010-03-28T18:34:00.001+01:00

Augmented Reality is one of a number of new technologies that are going directly into our daily lives in 2010.

A Happy Passover Video from Saatchi&Saatchi Israel; Augmented reality on a Matza.

A great implementation from AID-DCC & Katamari was to celebrate the new year (2009)

I still have people asking me about what real life implications of Augmented Reality can be. Here's an example from Sweden;

To read previous AR posts on Fitloose please click.

How Do You Show Support For Someone Who Can't See?

2010-03-25T12:25:00.000Z

What a beautiful project from Australia;
Clemenger BBDO, Melbourne created a unique fragrance, Support Scent, which, when worn by a person would make those with impaired vision aware of the support they are receiving, via sense of smell.

The agency teamed with Australian cosmetics brand KIT cosmetics to develop the scent, with all proceeds benefiting Guide Dogs Australia. Check the spot below;

Full Credits:
Agency: Clemenger BBDO, Melbourne
Client: Guide Dogs Australia
Excecutive Creative Director: Ant Keogh
Interactive Creative Director: Damian Royce
Creative: Tom Martin
Creative: Julian Schreiber
Agency Producer: Sevda Cemo
Agency Project Manager: Sevda Cemo
Interactive Producer: Sam Hodgson
Date: Mar 17, 2010

Scream As Loud As You Can!

2010-03-24T17:41:00.001Z

Sometimes all you need is some inspiration. I'm quite sure that "Big Screams" that was created by Elie Zananiri, will be your remedy! The idea is simple scream until you push everyone else off :) Nice project.

Control a character on screen using your phone!
Scream as loud as you can to push everyone else off and be the last one standing
Big Screams was presented in the Big Screens show at the IAC Building on December4 2009. Watch the video for the rest.

How To Destroy Ur Brand With your Own Fingers; Nestle

2010-03-21T21:29:00.000Z

Nestle is the new anti-hero of online social media nowadays. It all started with the Greenpeace's anti Nestle (KitKat) video this week (embedded below), that is to target the company for poor environmental practices relating to the use of Palm oil and deforestation issues. The subject became the storm of user comments and attacks via Twitter and Facebook in a very short period of time. And as a result, people started to change their profile pictures to Killer Nestle logos. As a result of this big social revolt, the brand panicked and they started to act with a hostile approach to deal with the situation; they started to delete people's comments and posts with Nestle Killer logo on their facebook fan page.
Here's their public announcement; "...please don't post using an altered version of any of our logos as your profile pic - they will be deleted."

And after observing people's reactions, the brand changed its opinion again and had a step backwards.

It is such an interesting case to follow from now on. The brand still has more than 92 thousand facebook fans, I wouldn't be surprised if tomorrow the brand has only their employees as fans which shall not be more than a thousand.
And of course we should give Greenpeace the credit for that successful campaign as well... They also added a page on their web sites, where you can write to the CEO of Nestle.

Have a break? from Greenpeace UK on Vimeo.

Kingsmill Confessions, hmm??

2010-03-18T17:36:00.003Z

How to react if your campaign is not going well? To close your eyes, ears and continue like nothing happened and everything is perfect, or to reconsider it?
Kingsmill is the perfect case to follow from now on; they launched the £11m ad campaign "Confessions" in September 2009 in UK. After the launch, Kingsmill Marketing Controller Michael Harris stated that; "The new creatives, not only represent one of Kingsmill's largest ever investments, they also reflect our understanding of the modern day family. We’re confident that these new creatives, showcasing cheeky family fun, will reflect the Kingsmill brand personality, and achieve strong cut-through and differentiation within the market. The campaign will extend well beyond TV advertising into other media. For example, online at www.kingsmillconfessions.com, where consumers will be invited to share their own confessions and listen to other peoples."
Ok it looks like a regular speech from the marketing team of a brand in case of a launch/relaunch. First watch the creative below if you haven't seen the ads yet;

But it seems that the audience didn't agree and not responded to the campaign, or if responded not in a good way. Kingsmill brand personality seems to be out of fashion or boring according to online comments of "the modern day family" or its members. The last but not the least launching a web site that does support your TV campaign does not mean you are going online. Going online means much more than having a specific web site about your product/campaign... Just to state some realistic numbers;

The campaign still goes on and the confession videos uploaded to Youtube is less than 20.(It's been 6 months now)
The alexa ranking of the campaign web site is really really low.
3 anti groups against Kingsmill's new campaign with a total of more than 200 fans on facebook.
No pro groups about it.
Not much tweets about it.
The blog coverage about the campaign is generally not positive.

And the campaign still continues which obviously have a negative effect on brand's reputation or no effect at all which, may be considered worst...
I will be following this campaign and its results, follow fitloose...
Drop me a line if you have any comments below.

Kogi BBQ; A Success Story

2010-03-17T00:16:00.002Z

You must have noticed that I participated to Socialmedia world forum europe this week. One of the speakers mentioned about american Kogi as a successful social media user brand. And of course that caught my attention immediately. A little bit late but better than never.

Kogi's founders are named as social-network entrepreneurs.
How it happened? They bought a taco truck, created a perfect menu by combining Mexican and Korean cuisines, and used twitter to reach their audience and to create a huge amount of loyal followers (Now: 58,320). It sounded unbelievable? So see with your eyes below; (Click to follow Kogi on Twitter)

#smwf Live; Alex Miller, Head of jam

2010-03-15T15:18:00.000Z

Social Media is out of control!

So many facebook apps but;

Kingsmill Confession campaign just didn't work. (Thanks someone said it out loud:))
And how their experience with next ended up to be a success by asking the right questions, building better relationships with customers, listening to feedback, measuring effectiveness... Below is the brief slide;

#smwf Live; Trevor Johnson, Head of Strategy & Planning, EMEA, facebook

2010-03-15T10:52:00.002Z

The World's gone social.
Farmville; you have got real farmers who are playing virtual farming game (Farmville) on Facebook.
Starbucks is the biggest brand with 6.1million of fans on Facebook.

Facebook is a platform.

Burglars on facebook.
Social changes everything.
The first banner from 90s.

Facebook pages are about publishing. So brands have to change their point of view to facebook.

80million active users of Farmville.

The virtual economy will worth 160bn

#smwf Live; Kevin Eyres, MD Linkedin Europe

2010-03-15T09:59:00.000Z

Kevin Eyres, MD Linkedin Europe;

We are overloaded with information. 76,000,000,000 emails everyday. We live in a global economy we have an access to www.

Voice, Identity & Filter; Many id on web is anonymous. Eg: Yahoo Answers, etc... "It's not what u know, it's who you know." "..it's who and what they know as well."
Sharing knowledge is powerful.
Social aware; MS Outlook (I can now know who they are) applications are becoming socially aware and it will be more and more aware. If expedia know who I am then the whole process will be more efficient.
Accidental Entrepreneur; a journalist from Norway. He got an iPhone. He posted a discussion on LinkedIn. Anyone who knows anything about how to long my battery life? And someone from China replied. After some conversations; he purchased and solved the problem! Then new people asked for batteries; and here's the Norwegian journalist became a battery seller. An accidental entrepreneur... Really think about the potential. Use twitter as a customer management tool. Dell does that.
Knowledge filter; how in my business can I do in my business as well? The geography of country boundaries doesn't really exist on web. No more local businesses, old School! How can my business embrace social and adapt my business into the new social network.

Was a great speech indeed.

OMG! A Perfect Installation: Mind The Homeless

2010-03-12T11:15:00.000Z

This perfect implementation comes from Sarkissian Mason for Pathways to Housing. We are always with the technology and creative implementations of it but this one is really A level! A call to action for a good reason! Send a text to get a homeless off of streets. Perfect!

Mind The Cyclists

2010-03-12T10:57:00.000Z

Again a great work from the Transport for London, created by WCRS, London;

Full Credits:
Agency: WCRS, London
Client: Transport for London
Director: Dom & Nic
Production Company: Outsider
Date: 10 Mar 2010
Category: TVC

Brand New Campaign: IKEA Silent Messages

2010-03-10T11:16:00.001Z

The first implementation of the campaign was IKEA Shit. And loved it! A silent but effective message from furniture.

And the campaign's aim is of course to promote the assembling service from IKEA in Germany. The OOPS version is also very relevant; I'm sure it happened at least once to everybody who tried to put together any DIY furniture. Or is it just me???

HELP

Full Credits
Agency: Grabarz & Partner (And you may like to check their website as well, no English version though)
Client: IKEA
Date: Mar 09, 2010
Category: Poster, Print Ad

Creativity 50 - 2010 List Announced

2010-03-08T17:46:00.003Z

Who wouldn't like to be on that fame list?? Ad Age and Creativity's annual list of the most influential and inspiring creative personalities of 2009 has been announced.

Of course we have some highlights;
First; the art director/copywriter from Wieden & Kennedy, Portland, Ore: Eric Kallman and Craig Allen. Just watch the Old Spice ad (The Man Your Man Could Smell Like ) created by the pair and no need for further comments, we guess.

The second star of the list for us is again a Swedish electronic artist Karin Dreijer Andersson, you may know her as Fever Ray. Her music is one of our favorites which can be listened below, but she deserved the creativity award with her creative acceptance speech. Quite different from the one of Sandra Bullock's or Kathryn Bigelow's Oscar ones that we have seen yesterday.
Here Before by Fever Ray

The last but not the least of our highlight list is; Keith Schofield. Yeah the great director of famous Diesel's SFW XXX ad. You may check all his work from here but we would like to focus on the great video of Beck and Charlotte Gainsbourg's Heaven Can Wait.

Click to read the whole list of Ad Age and Creativity.

A Success Story from Japan

2010-03-06T15:45:00.000Z

Ok we all know the good old saying; "Think global, act local" and we also know that some major brands like McDonald's, Coca Cola, are the best implementers of that concept. No need for details.
But when it comes to Japan, the localized products sound a little bit different.
The first one is Pepsi's Cucumber flavored soft drink. Not new, but should be mentioned. Launched in 2007, tastes like melon and cucumber. Sold 4.8million bottles in a few weeks and then it was time for Pepsi to move to a new product (Blue Hawaii). Apparently that's how it goes in Japan...

The next one comes from Nestle's Kit-Kat; Soy Sauce Kit-Kat!
I researched and asked about the taste but people do not think it tastes like soy sauce but like maple syrup. However, the taste is not the most important part of our focus; the variety of the product range is the key to success...

From yubari melon and baked corn from Hokkaido island to green beans and cherries from Tohoku in northeastern Japan to yuzu fruit and red potatoes from Kyushu island at the southern-most tip of the country...

That's Nestle's strategy set 3 years ago. And since Kit Kat is now number 1 amongst brand confectioneries in Japan, its success is obvious.

Strategy set by the client's marketing team is not sufficient on the way to success though. We should also mention the brand's agency in Japan; JWT Tokyo. They won the Media Grand Prix at 2009's Cannes Lions International Advertising Festival with “Kit Kat Mail”. The idea of this campaign is based on the brand name, as Kit Kat sounds in Japanese like “kitto katsu” (means ’sure I’ll win’). Thus Kit Kat Japan invented a special ‘postal parcel’ packaging with a postcard, where the address and a message can be filled. Consumers can send this ’sweet gift’ through postal mail. Delivery is free (actually it is included in the price of the bar already). Watch the case study below;

In a nutshell, Kit Kat Japan story is a great example for localization and shows clearly the importance of the synergy between the agency and the client marketing team.

Logo Gurus

2010-03-04T13:45:00.001Z

Have you heard the name Gerard Huerta? Do you recognize the logo of ACDC? Ever wondered who created some of the most strongest logos in the world? I'm sure you did, but never researched. No worries logoblog did that for us :)
Click to read the whole list of graphic designers who created the logo of BP, Shell, ACDC, V&A, NBC, IBM...

2 Weeks 2 socialmedia worldforum

2010-03-02T16:23:00.004Z

Only 2 weeks to go till one of the most influential and trend setting events of the social media and marketing world! Haven't you registered yet? Need more information? Then click.

Just click here to register for free! You still are not very late :)
15-16 March
Olympia, London

PS: If you need to have a wider pass (not free unfortunately) for the event check here.

Meet Dylan, the cat inside the Puma Phone

2010-03-01T18:13:00.002Z

Great news for Puma admirers! Puma Phone is on the way. Only 33 days to go for its launch. Puma's agency, GBH London created lovely short viral movies for its new Puma phone's launch campaign. One of the films is "it is powered by the sun":

Click to check the web site.
And here's Puma phone's demonstration. Simple, fun and self explanatory.

Actually it looks so great, so do the viral campaign!

A Perfect Project by Swedish T-Post: AR Rock, Paper, Scissors

2010-02-27T19:16:00.000Z

Are you stuck with how to interact with your clients? Need new ways to get their attention? Then read some Swedish Magazines for God's sake!!! T-post is the Swedish magazine that gave away the world's first wearable augmented reality t-shirt.

The t-shirt projects a 3-D interactive game of Rock, Paper, Scissors...

Click to play.
PS: If you can’t get one of these shirts; just print out this symbol and attach it to whatever you like.
The creators of this perfect idea is: Moment 77

An Artist To Watch: Keiichi Matsuda

2010-02-27T18:31:00.001Z

It's been a while he is out there we know, but late is better than never. Let us introduce you Keiichi Matsuda. A designer and film-maker, currently in the final year of his Architecture Masters at the Bartlett School of Architecture (UCL) in London.

This is his "Augmented (hyper)Reality: Domestic Robocop" film:

Here's his words on that superb film: "The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."
PS: If you wonder what Augmented Reality is, can read from here.

New Pleix Animation: Piu

2010-02-25T09:01:00.003Z

You must remember Pleix with their successful Duracell Fusion animation. (Yeah the pink bunnies on the picture)

This time Pleix goes Piu for French Warm&Fuzzy. Watch the brand new animation from Pleix: Piu here;

Full Credits
Client: Pleix
Production Company: warm&fuzzy
Director: Pleix
Date: Feb 24, 2010
Category: Short Film
Genre: VFX/Animation

Access: An agency to watch

2010-02-22T13:17:00.002Z

You've must heard of The Cool Hunter (culture and design site, a global hub for what's cool, thoughtful, innovative and original, founded in 2004 by Bill Tikos) and Access is their new creative ideas agency.

Here's the agency's last concept; Puma Spinstar

A touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. The best part of that project is of course its design! Ah and an opportunity to receive $25,000 cash, and more prizes! Check for details.
And the previous project from Access for McDonald's, McFancy. It's part art installation, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks. With 16 sized models trend at London Fashion Week, I guess this project will be more meaningful!

socialmedia worldforum Europe!!

2010-02-18T16:26:00.001Z

Let me give you a list of some names;

Kevin Eyres, Managing Director LinkedIn Europe
Trevor Johnson, Head of Strategy and Planning, EMEA, Facebook
Evan Solomon, VP Marketing, Justin.tv
Stephane Panier, Global Head, Bebo
Lucas Herscovici, Global Head of Digital and Innovation, Stella Artois & Beck's
And many many more... (Click here for the full list of speakers.)

And what if I say you can listen all of the people above in 2 days at one place?
Yeah socialmedia worldforum Europe will take place in London, Olympia Conference Centre at 15-16 March 2010!

Still thinking about why to attend, and do not mind the speakers even though you're in marketing/advertising or related sectors? Ok you are a little bit weird let's admit it... Here are the other reasons;

Two conference streams for 2 days – get access to over 120 top speakers
Schedule meetings in advance and improve your connections – take advantage of the pre-show online meeting planner
Integrated events experience with Social Networking World Forum and Mobile Social Networking conference – combined exhibition allowing complete industry interaction
The complete industry conference - debating all major topics past, present and future
Learn from universal experience – Real, worldwide, case study examples from networks, brands, corporates, content providers and application roll outs.
And maybe we will be able to meet at the event as well :) Hope to see you there!

VISA vs MasterCard vs AmEx

2010-02-18T12:35:00.001Z

Looking closely to 3 big players in the card business in terms of ad campaigns; VISA, American Express and MasterCard.
VISA: Life flows better with VISA. We see some running men (running to make it to his wedding, or a Forrest Gump'ish football fan running)
What's in it 4 me? Use your VISA card and look how fast it is to use your card instead of cash. Ok, but so what?

MasterCard: Priceless campaign flows better than VISA.Young, fun and emotional as well.
What's in it 4 me? Pet Shop Boys performance chez moi! Cool :)

American Express: Realize The Potential campaign works in a straightforward way, which is ok. Message is clear, implemetnantions are simple and nice.
What's in it 4 me? Great customer service, can easily seen that testimonials turned into a good animated ad. Would definitely consider getting an AmEx after seeing that ad.

Guerrilla Signs from US

2010-02-18T01:02:00.016Z

In 2001, just after my graduation, I had a job interview with an IT, e-learning solutions company, and an IT school as well. They didn't have much marketing budget, so here I was suggesting we should use Guerrilla Marketing tactics. And of course when they've heard about the word guerrilla, you can easily say that it was the 1st time they have ever heard about it. When they are convinced that it was nearly free I've got hired:) I remember myself giving out fliers in some different outfits or trying to find new ways to surprise people without spending huge amounts of money. PS:Click if you need some further info on what guerrilla marketing is.

Further Reading: As the definer of the term, Jay Conrad Levinson's books can be suitable for beginners.

Anyway, we cannot call it guerrilla marketing, but can definitely call it guerrilla street art! Below TrustoCorp's fantastic guerrilla signs from US.

Click to see TrustoCorp's all great guerrilla sign works.

100 Things 2 Watch in 2010 by JWT

2010-02-16T12:48:00.004Z

Here we are on February 2010, but how the trends are changing this year? Slow drinks (opposition to Red Bull. Read further) to rock this year, a girl band from South Korea to rule the lists (The Wonder Girls, song Nobody PS:The real song starts at 1:50), Organic Fast Food (Wave from US to Europe, Top 10 US Char t) to change our new fast food brand choice behaviours, The Rise of Marina Silva from Brazil, to be one of the new leading global female leader... Thanks to JWT, we are all aware of what/who to watch in 2010. Not to mention that mostly all about going green. If you're looking for new business ideas; you are at the right place.
Here's the great presentation. Skip to slide 8, if u already know JWT. (Adweek’s “2009 Global Agency of the Year”)

View more presentations from iainwhite.

Ah and why JWT is a trendsetter? Well JWT is the member of the leading agency family of 2009, WPP, with more than 200 offices in over 90 countries employing nearly 10,000 professionals. And serving to most of the global brands whose marketing & advertising budgets are pretty huge...

Fancy A Weight Measure While Waiting 4 Ur Bus?

2010-02-15T19:30:00.003Z

Ok it may be a little bit depressing to announce everybody on the street your real weight, but the N=5 agency from Amsterdam, Netherlands saw that insight and turned this into opportunity. Do you think Fitness First's campaign will increase its membership figures?

Here is the YouTube video:

The future of online advertising?

2010-02-14T17:37:00.004Z

Probably you have already heard that the future of online advertising will be much more different from that we know now. Online applications are more effective than advertising, internet is something that we can touch with the launch of iPad...
Ashley Friedlein (CEO and co-founder of Econsultancy) will make a speech about that subject at TFM&A 2010. Ah the title is "The future of online marketing is... offline." I will definitely be there, join me at Earl's Court if you are interested as well! Click for free registratio n. Date: 23-24 February 2010 @ Earls Court 2, London

Be there if you're into marketing or/& advertising!

Virtual Strike against multiple agency pitches, Belgium

2010-02-10T16:04:00.008Z

If you try to reach 14 of Belgium agencies, I should say that all you'll see will be a letter. Because 14 agencies across Belgium took part in The Virtual Strike against multiple agency pitches! Including; BBDO, Ogilvy, JWT, saatchi, mccann and many more...

...

They state that they saw more than 10 agencies were invited to some pitches...They definitely have a point!!! Click to support

Top 10 Most Influential Internet Moments

2010-02-10T10:28:00.003Z

The Webby Awards have chosen The Top Ten Most Influential Internet Moments of the last Decade.

Napster was one of the most loved brands for me, and get really sad when it's closed in 2001. That event changed consumers' and producers' perspective through online music distribution.
Google of course, will be again on the top 10 list of this decade without doubt, as well as Apple's iPad stating that it changed all our internet usage behaviors.
Wow what a decade, it changed all our online perceptions, and behaviors consequently. But if I created a list like that mine would definitely include the facebook organic group revolt; RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1 with 982,142 members. This is a real revolt from people who are not in a crisis, or need any help etc... And it resulted to be the "first ever download only christmas number 1 song"

Anyway, here's Webby Awards' list;
Craigslist expands outside San Francisco (2000)
In 2000, the free classifieds site broadened its reach outside of San Francisco into nine additional U.S. cities, sending chills down the spines of newspaper publishers everywhere. Today Craigslist serves free listings in more than 500 cities in 50 countries, serving as a model for no-frills business and community success and the catalyst for countless jobs, apartments, and just about anything else you can think of.
Google AdWords launches (2000)
With the launch of AdWords in October 2000, Google turned advertising on its head. The self-service ad program opened up the marketplace to any business, no matter how big or small, and allowed advertisers to target their customers with laser-sharp precision.
Wikipedia launches (2001)
Containing 20,000 articles in 18 languages by the end of its first year online, Wikipedia today boasts more than 14 million articles in 271 different languages. The free open-source encyclopedia epitomizes the Internet's power to bring strangers from around the world together to collaborate on projects both big and small.
Napster Shut Down (2001)
Although Napster was shut down in 2001, it opened the file-sharing floodgates. Its demise sparked a wave of innovations that forever changed how we obtain and experience music and video - from Hulu to iTunes to Radiohead famously dropping its label and self-distributing their "In Rainbows" CD online for free.
Google IPO (2004)
Google's IPO, one of the largest in history, put the six year old search engine on the path to becoming the most dominant and influential company of the decade. From gmail and YouTube to Google Earth, Google Maps, and Google Android, the Internet giant and constant innovator is the engine that powers countless aspects of our everyday lives.
Online video revolution (2006)
In 2006, a perfect storm of faster bandwidth, cheaper camcorders, and the groundbreaking use of Adobe's Flash 9 video player by YouTube combined to launch the online video revolution. The trifecta led to a boom in homemade and professional content - the Diet Coke and Mentos guys, lonelygirl15, SNL's Lazy Sunday, and Senator George Allen's "macacagate" - that has reshaped everything from pop culture to politics.
Facebook opens to non-college students and Twitter takes off (2006)
In September 2006, a social networking site for college students changed its user qualifications to include anyone 13 and older with a valid e-mail address. Facebook struck an immediate chord -- and almost overnight, social media went mainstream. Less than a month later, the creators of Twitter acquired the company and its assets from its investors, paving the way for the service to take off in 2007. Both companies took social media mainstream, radically changing the way we connect, collaborate, and communicate with everyone from friends to colleagues to customers.
The iPhone debuts (2007)
The iPhone was released on June 29, 2007. By the end of the weekend, half a million had been sold, and smartphones had gone from a luxury item to a necessity. The iPhone inspired the development of operating systems like Google Android, as well as an app for just about every aspect of modern life. Over the next decade, it's estimated that a billion new users will come to the Internet for the first time through mobile devices.
U.S. Presidential Campaign (2008)
The Internet altered presidential politicking in 2008 much as television had forty years earlier during the Kennedy/Nixon race. From videos like "Obama Girl" and the Reverend Wright clip shaping the debate, to social media mobilizing voters, to record-breaking online fundraising from small donors, every facet of the way campaigns are run was permanently transformed.
Iranian election protests (2009)
When Iran's 2009 presidential election produced fishy results, the opposition took to the tweets -- and the "Twitter Revolution" was born. In fact, it was so vital to organizing demonstrations that the U.S. State Department asked the company to delay planned maintenance.. The protests also highlighted Twitter's key asset as a protest tool: Since most users don't access it through a central website, it's nearly impossible to censor.

The original article can be found here.

Graffiti & Aids

2010-02-07T17:02:00.008Z

A brilliant anti-aids spot from TBWA\Paris. Aides-Graffiti. Click to watch.

Full credits:
Client: Aides
Executive Creative Director: Eric Holden
Executive Creative Director: Remi Noel
Art Director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency Producer: Virginie Chalard
Agency Producer: Maxime Boiron
Production Company: Wanda Productions
Director: Yoann Lemoine

Ogilvy Idea Shop, London

2010-02-04T17:05:00.005Z

When u're in advertising; normally you are expected to know what your clients' customers are up to... But since u work for very long hours, it is not really possible to observe or interact with real people... (Not youtube, facebook, twitter, blip, bebo, etc... interaction)
Ogilvy at that point, created a great project; Ogilvy IDEA SHOP !

Ogilvy started a brand new concept to interact with "real" people in "real" places; pop-up idea shop. The first one is in Brixton Village Market, London;

If you have a small business, but do not know how to attract more visitors/customers, how to get a new direction to solve your problems... Any marketing, advertising, brand consultancy, they give for free! It will last only 3 days in Brixton, and we shall follow Ogilvy for next event! Great people, great ideas, great free talks (from digital creative head of Ogilvy for example) and a great blog...
If I were an advertiser; frankly, that would definitely affect my choice of agency!

Woods & Bells

2010-02-03T11:49:00.003Z

Being a former TBWA member, still following the agency's works globally...

Produced by TBWA/PHS Helsinki for Pfizer; this one is called Viagra : Wood, print. I guess the message is pretty obvious, and they didn't need to put a logo or anything. So can we say that the blue pill is becoming a powerful symbol like a Nike swoosh?

And the next one is from Swedish Kokokaka for Wrangler. After their "We Are Animals" campaign; now the new campaign Blue Bell's web application is really disruptive in the way that, they have used the models interacted instead of some constant cool model photos... You can drag and drop them, and it's really fun for users, I should say.

You can watch the teaser film below as well...

DDB - Sweden, Army Recruitment

2010-02-02T10:47:00.001Z

Let's say u're sitting on your desk and really can't see a meaning in what u're suposed to do right now. So relax, give a secret break and click here.

PS: Headphones are required. I could live in Sweden I guess, but wouldn't join the Swedish army or any armies in any country.... However this game is fun especally u're stuck in a boring project, or staff...
And here's the brand New Swedish armed forces tv-campaign from DDB Sweden (2010 version);

Swedish Armed Forces / FÃ¶rsvarsmakten - The Dot - (2009) :15 (Sweden)

adidas Originals to be game controllers

2010-01-28T12:15:00.003Z

adidas will become the first game controller shoe. You'll be able to control things in an online environment with challenging games, and experience the content living in a virtual adidas Originals neighborhood :)

Sounds interesting, eh? Now you have to wait till 10 February. You know with the launch of iPad, shoes like these ones, etc... I can't wait tomorrow!
Ah the video is just below; (Do not forget to check the Guinnes ad as well)

Even Guinness touts technology as a rugby game booster.

Cheer Up London!

2010-01-27T11:34:00.000Z

Today London is on Amalia Rodrigues mood. Click on last.fm, open Amalia Rodrigues radio. And the first song should be from Amalia Rodrigues Conta Errada. And look at the images, that woman my mates, looks like my mother!
Anyway, that's enough of blues today; watch this movie to cheer up!
Directed by; Dom Bridges / UK / 2009

Nice, eh :)

2 Works form 2 NY Agencies

2010-01-26T14:46:00.005Z

I wish I could go to New York tomorrow... Yeah not possible so maybe exploring Moma's web site could soothe my NYC desire... But what I see! Tim Burton exhibition??? It can be seen till 26 April 2010, so who knows...

But at that point we should give Big Spaceship digital agency its credits. They've done a wonderful job, click to check the web site.

Another reason would be to go to a NBA game, undoubtedly. And at that point there's a brilliant agency to be named; Goodby, Silverstein & Partners. Their "There Can Only Be One" campaign including TV and print works were brilliant! My favorite TV is from Shaq and Kobe "fear". Not to mention that this is from 2009, and can't wait this year's!

New York some other time maybe... NY agencies, yeah you should definitely follow these 2 agencies, and my friends that's 4 free!

What's Happening To Jean Brands?

2010-01-23T14:48:00.002Z

The competition and the soul of jeans can be confusing sometimes.
It started first with Wrangler (TVC below) with a campaign "We Are Animals" won the Grand Prix for Print at Cannes International Advertising Festival last year, and now they're back with Red Animals version...
Full Credits
Agency:Fred & Farid, Paris
Client: Wrangler

Date: Jan 21, 2010

And now Diesel. The London agency started a brand new campaign "Be Stupid"
The brand new Be Stupid campaign by Anomaly London.
Click to be a part of the "Be Stupid" Team.

Full Credits
Agency: Anomaly London
Client: Diesel
Interactive Production Company:Stink Digital
Date: 18 Jan, 2010

So it's now "Back to basics" time for jean companies! We are animals and stupid as well... Guess what's next, I'm sure a new campaign like Hungry People (hungry for love, information, sharing... u see, it's flowing easily :)) should be on its way for any other jean brands...

Singing Coldplay in the rain! OMG!!!

2009-09-20T17:17:00.006+01:00

Who wants to sing Coldplay songs in the rain with 70,000 people at Wembley Stadium? Answer is so obvious; who wouldn't...
First White Lies, most loved young Brit band.

Then Girls Aloud (Not sure if that was the right choice... Couldn't figure out if they can sing or dance even with their own songs... A new suggestion for their name; Girls Please Not Aloud)

And Jay-Z; we appreciate!!!

70,000 people at Wembley Stadium. What a great crowd;
And Coldplay's performance was absolutely un-believable!!! It rained for an hour and my clothes were still wet whilst I was writing this post...
We got a little cold but undoubtedly worth it! The most modest band of the world with the most fascinated visual show, yeah it's Coldplay!!!
And here comes the pics;

Millions of butterflies....

That's how one should leave the stage...

And yay rain, did I mention it rained non stop for a hour...

Tens of yellow balloons...

Absolutely 10s of them :)

VIVA

Fireworks from the Wembley Stadium

Date:19.09.2009
Place: Wembley Stadium, London

My cool music list...

2009-05-30T14:15:00.001+01:00

Sounds Like Teen Spirit; A Really Feel Good Movie!

2009-05-02T12:31:00.000+01:00

I didn't know what to expect from the film when I was invited by Time Out London (Yeah I did it, I won a ticket for the first time!!!)
The synopsis was not saying much, it's a popumentary, a movie about junior Eurovision??? Whatever, I've just went to Prince Charles Cinema in Leicester Palace. The movie started and it was like silence cut in by laughter. The film was directed by Jamie Jay Johnson, frankly I didn't know him before. But I can definitely say that I am glad to know his name and definitely follow his coming movies in the future!

In a nut shell the film was focusing on 4 contestants in 2007 and it was really a feel good movie! You have the same feeling of Slumdog Millionaire but definitely more fun!

You can find the trailer below. The film is coming across the cinemas on 8 May. Do not miss it!!!

Alternative Fashion Week Notes

2009-04-24T15:35:00.005+01:00

The Alternative Fashion Week has begun, at last! And my notes;
Alternative Fashion Week is one of the most excited free fashion shows.
The audience is huge, not to mention the big interest of press.
The designers are consisted of fashion design schools' students (Colchester School of Art & Design, Derby University, Newham College...), new graduates and young designers...

Some other participating designers were; Kira Goodey & Tane Andrews, inspired by churches & cathedrals, Cherrie Camplin with costumes defining timelessness as moving sculpture, Turkish designer, London College of Fashion tutor Ismail Erbil with his costumes combining weariness and luxury , Swedish designer Wilfried Pletzinger, with his colourful & exciting recycled sportswear collection.
In a nutshell the show has all you would expect and more from a free fashion show!

Occupying Spaces: The White Dress Project

2009-04-16T17:59:00.003+01:00

The project is devised by MA Fashion Curation students of London College of Fashion and directed by Amy de la Haye and Judith Clark. A perfect place for a fashion exhibition, the project can be seen at Carnaby's Broadwick Street.
The exhibition features a various number of identical white dresses in a series of both conventional and unusual ways. The trick is that all dresses are interacting with the gallery space. And the best part is you can also design your own white dress and hang it on the wall. Isn't it great to become a part of an exhibition, not so common, aye?

You can also write your comments on this white dress...

The Project runs seven days a week until 23rd April between 11am - 7pm (Sundays close at 5pm and Thursday open until 8pm) at 65 – 67 Broadwick Street, London W1.

G20 Protests

2009-04-01T14:55:00.003+01:00

At last the expected G-20 summit finally starting tomorrow. We've read lots of news but the protesters were another thing... Here comes the photos (not Obama's, we had plenty of them I guess...)
"We Want Land, Not Banks"

"Tell G-20 Leaders
We Won't Pay For Their Crisis"

A Tiny Bird :), and a guerrilla marketing activity of bragster.com (a web site from east London)

Madonna, Materials of the Girl Exhibition

2009-03-11T18:06:00.004Z

London is getting alive at this time of year. We may not be able to purchase Micheal Jackson's (a different kind of human) final tour tickets, but we can definetely visit this cool exhibition of Madonna (the über-human) at Brick Lane, Old Truman Brewery till 22 March! Admission fee: 8,50 pounds.
To purchase tickets in advance click here.

Tina Turner, Live, Seriously

2009-03-08T18:51:00.006Z

She's 70 but still younger than me and 99% of the audience at the concert at the O2 arena. No surprise she has been called the most successful female rock artist ever with record sales nearly 200 million copies worldwide, with this energetic stage performance.

It's a must go show before you die.

The Modern Face of the White City; Westfield London

2009-02-11T14:46:00.008Z

Shepherd’s Bush was known with its market, White City, historical background and the cosmopolitan inhabitants until the opening of Westfield London. The shopping center cost for 1,7 billion pounds and changed the face of the surrounding when opened. And the mall is the largest urban area indoor shopping centre in Europe.

Some of the Westfield’s stores are; Miu Miu, Dior, Prada, Apple, All Saints, Fred Perry, Henley’s, Armani Exchange, Hugo Boss, Ugg, Tiffany & Co, De Beers, Carat...

And some Turkish stylish brands Machka (one of my favorites), Ipekyol and Desa.

Being in this big shopping center, in a historic, street living culture and arts city made me feel that I am living in the animation movie Wall-E. (minimum energy, maximum consumption)
We cant know Westfield’s effects on the traditional texture of the city, but the center is really vivid in spite of the credit crunch with people at the champagne bar, and people with UGG shopping bags...

Take the District Line and use the Shepherd's Bush's Westfield exit for the center.

Indian Highway, A Must Go Exhibition

2009-01-22T13:31:00.000Z

Do you think you know India? Then go to the Serpentine Gallery, and reconsider your knowledge... With the rapid economic, social and cultural developments in India, highways should be a symbol of this development...
Indian Highway features a special project curated by Raqs Media Collective which is really touchy. It's hard to stop the tears from my eyes while watching the work of Amar Kanwar.

Just pop in the Serpentine Gallery in Kensington Gardens and enrich your soul..
For details click here.
The exhibition continues until 22 February 2009 @ Serpentine Gallery, Kensington Gardens - Hyde Park

White Lies Gig @ HMV

2009-01-20T22:47:00.003Z

The gig of White Lies (was known as Fear of Flying) took place today at HMV, Oxford Street. I think that was time for me to listen to a new rock bank... And here they are!

McVeigh the singer has a great voice

The lyrics of their song Unfinished Business will give you the idea of how they sound :)
or just click here for more.
JUST GIVE ME A SECOND, DARLING,
TO CLEAR MY HEAD.
JUST PUT DOWN THOSE SCISSORS, BABY,
ON THIS SINGLE BED.
THE SAND IN THE HOURGLASS IS RUNNING LOW.
I CAME THROUGH THUNDER THE COLD WIND,
THE RAIN AND THE SNOW.
TO FIND YOU AWAKE,
BY YOUR WINDOWSILL;
A SIGHT FOR SOAR EYES AND WITH A VIEW TO KILL...

I BROKE DOWN IN HORROR AT YOU STANDING THERE.
THE GLOW FROM THE MOON SHONE
THROUGH CRACKS IN YOUR HAIR.
I SHOUTED WITH PASSION; "I LOVE YOU SO MUCH".
BUT FEELING MY SKIN IT WAS COLD TO THE TOUCH.
YOU WHISPERED "WHERE ARE YOU?".
I QUESTIONED YOUR DOUBT.
BUT SOON REALISED,
YOU'RE TALKING TO GOD NOW.

YOU'VE GOT BLOOD ON YOUR HANDS.
AND I KNOW IT'S MINE.
I JUST NEED MORE TIME.
SO GET OFF YOUR LOW AND LETS DANCE LIKE WE USED TO.
BUT THERE'S A LIGHT IN THE DISTANCE,
WAITING FOR ME.
I WILL WAIT FOR YOU.
SO GET OFF YOUR LOW AND LETS KISS LIKE WE USED TO.

I LOOKED IN THE MIRROR BUT SOMETHING WAS WRONG.
I SAW YOU BEHIND, BUT MY REFLECTION WAS GONE.
THERE WAS SMOKE IN THE FIREPLACE,
AS WHITE AS THE SNOW.
A VOICE BECKONED GENTLY;
"NOW IT'S TIME TO GO".
A REQUIEM PLAYED AS YOU BEGGED FOR FORGIVNESS.
"DON'T TOUCH ME!" I SCREAMED,
"I'VE GOT UNFINISHED BUSINESS!".

YOU'VE GOT BLOOD ON YOUR HANDS.
AND I KNOW IT'S MINE.
I JUST NEED MORE TIME.
SO GET OFF YOUR LOW AND LETS DANCE LIKE WE USED TO.
BUT THERE'S A LIGHT IN THE DISTANCE,
WAITING FOR ME.
I WILL WAIT FOR YOU.
SO GET OFF YOUR LOW AND LETS KISS LIKE WE USED TO.

Andy Warhol: Other Voices, Other Rooms

2009-01-08T12:36:00.002Z

I newer know what to feel about Andy Warhol. Therefore I decided to face my feelings about him and pop out to his exhibition. All story was there, his childhood and his family, how he was shot, how was the life in 'factory', how they draw pictures, how he and Edie Sedgewick spent their time, his TV shows, and his famous Marilyn Monroe works, and his big statements of course... The exhibition is open till 18 January 2009 at Hayword Gallery, Southbank. Admission: 10 pounds.
Now I have more complicated feelings about him.

East London Design Show

2009-01-05T16:38:00.005Z

This year ELDS had an international participation. Designers from Mexico to Moscow, exhibited their designs 2008's show. The designs were on lighting and home accessories, toys and child wear other than fashion and accessories.
The show included mostly young or amateurs but a British designer attracted my attention; Sasha Gabbé. She inspired by vegetables (pumpkins esp.) found in the Turkish shops near where she lives- North London. The pumpkins transformed into ceramic bowls and watermelons into lights... Click for more information about Sasha Gabbé.

I really liked the college students' designs.
Next show will be on 4-7 December 2009 at Shoreditch Town Hall. Click here to be a participant in 2009.