Wow! Nike Write The Future

No words necessary, I think that's the best Nike ad ever!!!




Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel)
Agency: Wieden+Kennedy

read more...

Your Nike, Your Music Instrument

How cool would it be if you could make music with your Nike shoes? Not all Nike's unfortunately but the ones that have been played by HIFANA for Nike Japan Free Run+ can. The project is a collaboration by W+K Tokyo, GROUNDRIDDIM and Rhizomatiks (Sound programming), digital creative house. Just watch the genius project below;

And below is how it was done:

read more...