Thinking Out Of The Box: Puma Little Clever Bag

We will have new bags from now on, if we purchase any Puma shoes. Puma's new little clever bag saves a million tons of water, millions of mega joules of electricity, and reduces Puma's CO2 value by 10 tons. So yeah it's a sustainable step. The agency; Fuseproject. You may like to check their website if you're into design. And if so you must have heard of Yves Behar.
And it looks nice as well... This should be literally thinking outside the box! Watch it below;

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Meet Dylan, the cat inside the Puma Phone

Great news for Puma admirers! Puma Phone is on the way. Only 33 days to go for its launch. Puma's agency, GBH London created lovely short viral movies for its new Puma phone's launch campaign. One of the films is "it is powered by the sun":


Click to check the web site.
And here's Puma phone's demonstration. Simple, fun and self explanatory.

Actually it looks so great, so do the viral campaign!

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Access: An agency to watch

You've must heard of The Cool Hunter (culture and design site, a global hub for what's cool, thoughtful, innovative and original, founded in 2004 by Bill Tikos) and Access is their new creative ideas agency.

Here's the agency's last concept; Puma Spinstar

A touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. The best part of that project is of course its design! Ah and an opportunity to receive $25,000 cash, and more prizes! Check for details.
And the previous project from Access for McDonald's, McFancy. It's part art installation, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks. With 16 sized models trend at London Fashion Week, I guess this project will be more meaningful!

 

 

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