#smwf Live; Trevor Johnson, Head of Strategy & Planning, EMEA, facebook

The World's gone social.
Farmville; you have got real farmers who are playing virtual farming game (Farmville) on Facebook.
Starbucks is the biggest brand with 6.1million of fans on Facebook.

Facebook is a platform.

Burglars on facebook.
Social changes everything.
The first banner from 90s. 

Facebook pages are about publishing. So brands have to change their point of view to facebook.

80million active users of Farmville.

The virtual economy will worth 160bn

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#smwf Live; Kevin Eyres, MD Linkedin Europe

Kevin Eyres, MD Linkedin Europe;

• We are overloaded with information. 76,000,000,000 emails everyday. We live in a global economy we have an access to www.

• Voice, Identity & Filter; Many id on web is anonymous. Eg: Yahoo Answers, etc... "It's not what u know, it's who you know." "..it's who and what they know as well."
• Sharing knowledge is powerful.
• Social aware; MS Outlook (I can now know who they are) applications are becoming socially aware and it will be more and more aware. If expedia know who I am then the whole process will be more efficient.  
• Accidental Entrepreneur; a journalist from Norway. He got an iPhone. He posted a discussion on LinkedIn. Anyone who knows anything about how to long my battery life? And someone from China replied. After some conversations; he purchased and solved the problem! Then new people asked for batteries; and here's the Norwegian journalist became a battery seller. An accidental entrepreneur... Really think about the potential. Use twitter as a customer management tool. Dell does that. 
• Knowledge filter; how in my business can I do in my business as well? The geography of country boundaries doesn't really exist on web. No more local businesses, old School!  How can my business embrace social and adapt my business into the new social network.

Was a great speech indeed. 

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OMG! A Perfect Installation: Mind The Homeless

This perfect implementation comes from Sarkissian Mason for Pathways to Housing. We are always with the technology and creative implementations of it but this one is really A level! A call to action for a good reason! Send a text to get a homeless off of streets. Perfect!

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Mind The Cyclists

Again a great work from the Transport for London, created by WCRS, London;


Full Credits:
Agency: WCRS, London
Client: Transport for London
Director: Dom & Nic
Production Company: Outsider
Date: 10 Mar 2010
Category: TVC

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Brand New Campaign: IKEA Silent Messages

The first implementation of the campaign was IKEA Shit. And loved it! A silent but effective message from furniture.

And the campaign's aim is of course to promote the assembling service from IKEA in Germany. The OOPS version is also very relevant; I'm sure it happened at least once to everybody who tried to put together any DIY furniture. Or is it just me???

HELP

Full Credits
Agency: Grabarz & Partner (And you may like to check their website as well, no English version though)
Client: IKEA
Date: Mar 09, 2010
Category: Poster, Print Ad

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