A Perfect Project by Swedish T-Post: AR Rock, Paper, Scissors

Are you stuck with how to interact with your clients? Need new ways to get their attention? Then read some Swedish Magazines for God's sake!!! T-post is the Swedish magazine that gave away the world's first wearable augmented reality t-shirt.

The t-shirt projects a 3-D interactive game of Rock, Paper, Scissors...

Click to play.
PS: If you can’t get one of these shirts; just print out this symbol and attach it to whatever you like.
The creators of this perfect idea is: Moment 77

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An Artist To Watch: Keiichi Matsuda

It's been a while he is out there we know, but late is better than never. Let us introduce you  Keiichi Matsuda. A designer and film-maker, currently in the final year of his Architecture Masters at the Bartlett School of Architecture (UCL) in London.

This is his "Augmented (hyper)Reality: Domestic Robocop" film: 

Here's his words on that superb film: "The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."
PS: If you wonder what Augmented Reality is, can read from here.

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New Pleix Animation: Piu

You must remember Pleix with their successful Duracell Fusion animation. (Yeah the pink bunnies on the picture)

This time Pleix goes Piu for French Warm&Fuzzy. Watch the brand new animation from Pleix: Piu here;


Full Credits
Client: Pleix
Production Company: warm&fuzzy
Director: Pleix
Date: Feb 24, 2010
Category: Short Film
Genre: VFX/Animation

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Access: An agency to watch

You've must heard of The Cool Hunter (culture and design site, a global hub for what's cool, thoughtful, innovative and original, founded in 2004 by Bill Tikos) and Access is their new creative ideas agency.

Here's the agency's last concept; Puma Spinstar

A touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. The best part of that project is of course its design! Ah and an opportunity to receive $25,000 cash, and more prizes! Check for details.
And the previous project from Access for McDonald's, McFancy. It's part art installation, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks. With 16 sized models trend at London Fashion Week, I guess this project will be more meaningful!

 

 

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socialmedia worldforum Europe!!

Let me give you a list of some names;

• Kevin Eyres, Managing Director LinkedIn Europe
• Trevor Johnson, Head of Strategy and Planning, EMEA, Facebook
• Evan Solomon, VP Marketing, Justin.tv 
• Stephane Panier, Global Head, Bebo 
• Lucas Herscovici, Global Head of Digital and Innovation, Stella Artois & Beck's 
• And many many more... (Click here for the full list of speakers.)

And what if I say you can listen all of the people above in 2 days at one place?
Yeah socialmedia worldforum Europe will take place in London, Olympia Conference Centre at 15-16 March 2010!

Still thinking about why to attend, and do not mind the speakers even though you're in marketing/advertising or related sectors? Ok you are a little bit weird let's admit it... Here are the other reasons;

• Two conference streams for 2 days – get access to over 120 top speakers
• Schedule meetings in advance and improve your connections – take advantage of the pre-show online meeting planner
• Integrated events experience with Social Networking World Forum and Mobile Social Networking conference – combined exhibition allowing complete industry interaction
• The complete industry conference - debating all major topics past, present and future
• Learn from universal experience – Real, worldwide, case study examples from  networks, brands, corporates, content providers and application roll outs.
• And maybe we will be able to meet at the event as well :) Hope to see you there!

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