Augmented Reality is one of a number of new technologies that are going directly into our daily lives in 2010.
A Happy Passover Video from Saatchi&Saatchi Israel; Augmented reality on a Matza.
A great implementation from AID-DCC & Katamari...
Mar 28, 2010
Mar 25, 2010
How Do You Show Support For Someone Who Can't See?
Post under
Clemenger BBDO,
Support Scent
What a beautiful project from Australia;
Clemenger BBDO, Melbourne created a unique fragrance, Support Scent, which, when worn by a person would make those with impaired vision aware of the support they are receiving, via sense of smell.
The agency...
Mar 24, 2010
Scream As Loud As You Can!
Post under
big screams,
Elie Zananiri
Sometimes all you need is some inspiration. I'm quite sure that "Big Screams" that was created by Elie Zananiri, will be your remedy! The idea is simple scream until you push everyone else off :) Nice project.
Control a character on screen using your...
Mar 21, 2010
How To Destroy Ur Brand With your Own Fingers; Nestle
Post under
greenpeace,
nestle,
social media
Nestle is the new anti-hero of online social media nowadays. It all started with the Greenpeace's anti Nestle (KitKat) video this week (embedded below), that is to target the company for poor environmental practices relating to the use of Palm oil and...
Mar 18, 2010
Kingsmill Confessions, hmm??
Post under
confessions,
kingsmill
How to react if your campaign is not going well? To close your eyes, ears and continue like nothing happened and everything is perfect, or to reconsider it?
Kingsmill is the perfect case to follow from now on; they launched the £11m ad campaign "Confessions"...
Mar 17, 2010
Kogi BBQ; A Success Story
Post under
Kogi,
social-network entrepreneur,
twitter
You must have noticed that I participated to Socialmedia world forum europe this week. One of the speakers mentioned about american Kogi as a successful social media user brand. And of course that caught my attention immediately. A little bit late but...
Mar 15, 2010
#smwf Live; Alex Miller, Head of jam
Social Media is out of control!
So many facebook apps but;
Kingsmill Confession campaign just didn't work. (Thanks someone said it out loud:))
And how their experience with next ended up to be a success by asking the right questions, building better...
#smwf Live; Trevor Johnson, Head of Strategy & Planning, EMEA, facebook
The World's gone social.
Farmville; you have got real farmers who are playing virtual farming game (Farmville) on Facebook.
Starbucks is the biggest brand with 6.1million of fans on Facebook.
Facebook is a platform.
Burglars on facebook.
Social changes...
#smwf Live; Kevin Eyres, MD Linkedin Europe
Post under
Kevin Eyres,
linkedin,
smwf
Kevin Eyres, MD Linkedin Europe;
We are overloaded with information. 76,000,000,000 emails everyday. We live in a global economy we have an access to www.
Voice, Identity & Filter; Many id on web is anonymous. Eg: Yahoo Answers, etc... "It's not...
Mar 12, 2010
OMG! A Perfect Installation: Mind The Homeless
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Sarkissian Mason
This perfect implementation comes from Sarkissian Mason for Pathways to Housing. We are always with the technology and creative implementations of it but this one is really A level! A call to action for a good reason! Send a text to get a homeless off...
Mind The Cyclists
Post under
Outsider,
Transport for London,
WCRS
Again a great work from the Transport for London, created by WCRS, London;
Full Credits:
Agency: WCRS, London
Client: Transport for London
Director: Dom & Nic
Production Company: Outsider
Date: 10 Mar 2010
Category: ...
Mar 10, 2010
Brand New Campaign: IKEA Silent Messages
Post under
Grabarz Partner,
IKEA
The first implementation of the campaign was IKEA Shit. And loved it! A silent but effective message from furniture.
And the campaign's aim is of course to promote the assembling service from IKEA in Germany. The OOPS version is also very relevant;...
Mar 8, 2010
Creativity 50 - 2010 List Announced
Post under
Craig Allen,
creativity,
Eric Kallman,
Wieden Kennedy Portland
Who wouldn't like to be on that fame list?? Ad Age and Creativity's annual list of the most influential and inspiring creative personalities of 2009 has been announced.
Of course we have some highlights;
First; the art director/copywriter from Wieden...
Mar 6, 2010
A Success Story from Japan
Ok we all know the good old saying; "Think global, act local" and we also know that some major brands like McDonald's, Coca Cola, are the best implementers of that concept. No need for details.
But when it comes to Japan, the localized products sound...
Mar 4, 2010
Logo Gurus
Post under
logo
Have you heard the name Gerard Huerta? Do you recognize the logo of ACDC? Ever wondered who created some of the most strongest logos in the world? I'm sure you did, but never researched. No worries logoblog did that for us :)
Click to read the whole...
Mar 2, 2010
2 Weeks 2 socialmedia worldforum
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Socialmedia Worldforum Europe
Only 2 weeks to go till one of the most influential and trend setting events of the social media and marketing world! Haven't you registered yet? Need more information? Then click.
Just click here to register for free! You still are not very late :)
15-16...
Mar 1, 2010
Meet Dylan, the cat inside the Puma Phone
Post under
GBH London,
puma,
puma phone
Great news for Puma admirers! Puma Phone is on the way. Only 33 days to go for its launch. Puma's agency, GBH London created lovely short viral movies for its new Puma phone's launch campaign. One of the films is "it is powered by the sun":
Click to...
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