Kogi BBQ; A Success Story

You must have noticed that I participated to Socialmedia world forum europe this week. One of the speakers mentioned about american Kogi as a successful social media user brand. And of course that caught my attention immediately. A little bit late but better than never.

Kogi's founders are named as social-network entrepreneurs.
How it happened? They bought a taco truck, created a perfect menu by combining Mexican and Korean cuisines, and used twitter to reach their audience and to create a huge amount of loyal followers (Now: 58,320). It sounded unbelievable? So see with your eyes below; (Click to follow Kogi on Twitter)