"We can help you.
Small problems may turn into big for senior citizens.
Fragile is Siena Municipality’s helpline which takes care of your needs."
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010
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