Feb 10, 2010

Top 10 Most Influential Internet Moments

The Webby Awards have chosen The Top Ten Most Influential Internet Moments of the last Decade.
Napster was one of the most loved brands for me, and get really sad when it's closed in 2001. That event changed consumers' and producers' perspective through online music distribution.
Google of course, will be again on the top 10 list of this decade without doubt, as well as Apple's iPad stating that it changed all our internet usage behaviors.
Wow what a decade, it changed all our online perceptions, and behaviors consequently. But if I created a list like that mine would definitely include the facebook organic group revolt; RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1 with 982,142 members. This is a real revolt from people who are not in a crisis, or need any help etc... And it resulted to be the "first ever download only christmas number 1 song"

Anyway, here's Webby Awards' list;
Craigslist expands outside San Francisco (2000)
In 2000, the free classifieds site broadened its reach outside of San Francisco into nine additional U.S. cities, sending chills down the spines of newspaper publishers everywhere. Today Craigslist serves free listings in more than 500 cities in 50 countries, serving as a model for no-frills business and community success and the catalyst for countless jobs, apartments, and just about anything else you can think of.
Google AdWords launches (2000)
With the launch of AdWords in October 2000, Google turned advertising on its head. The self-service ad program opened up the marketplace to any business, no matter how big or small, and allowed advertisers to target their customers with laser-sharp precision.
Wikipedia launches (2001)
Containing 20,000 articles in 18 languages by the end of its first year online, Wikipedia today boasts more than 14 million articles in 271 different languages. The free open-source encyclopedia epitomizes the Internet's power to bring strangers from around the world together to collaborate on projects both big and small.
Napster Shut Down (2001)
Although Napster was shut down in 2001, it opened the file-sharing floodgates. Its demise sparked a wave of innovations that forever changed how we obtain and experience music and video - from Hulu to iTunes to Radiohead famously dropping its label and self-distributing their "In Rainbows" CD online for free.
Google IPO (2004)
Google's IPO, one of the largest in history, put the six year old search engine on the path to becoming the most dominant and influential company of the decade. From gmail and YouTube to Google Earth, Google Maps, and Google Android, the Internet giant and constant innovator is the engine that powers countless aspects of our everyday lives.
Online video revolution (2006)
In 2006, a perfect storm of faster bandwidth, cheaper camcorders, and the groundbreaking use of Adobe's Flash 9 video player by YouTube combined to launch the online video revolution. The trifecta led to a boom in homemade and professional content - the Diet Coke and Mentos guys, lonelygirl15, SNL's Lazy Sunday, and Senator George Allen's "macacagate" - that has reshaped everything from pop culture to politics.
Facebook opens to non-college students and Twitter takes off (2006)
In September 2006, a social networking site for college students changed its user qualifications to include anyone 13 and older with a valid e-mail address. Facebook struck an immediate chord -- and almost overnight, social media went mainstream. Less than a month later, the creators of Twitter acquired the company and its assets from its investors, paving the way for the service to take off in 2007. Both companies took social media mainstream, radically changing the way we connect, collaborate, and communicate with everyone from friends to colleagues to customers.
The iPhone debuts (2007)
The iPhone was released on June 29, 2007. By the end of the weekend, half a million had been sold, and smartphones had gone from a luxury item to a necessity. The iPhone inspired the development of operating systems like Google Android, as well as an app for just about every aspect of modern life. Over the next decade, it's estimated that a billion new users will come to the Internet for the first time through mobile devices.
U.S. Presidential Campaign (2008)
The Internet altered presidential politicking in 2008 much as television had forty years earlier during the Kennedy/Nixon race. From videos like "Obama Girl" and the Reverend Wright clip shaping the debate, to social media mobilizing voters, to record-breaking online fundraising from small donors, every facet of the way campaigns are run was permanently transformed.
Iranian election protests (2009)
When Iran's 2009 presidential election produced fishy results, the opposition took to the tweets -- and the "Twitter Revolution" was born. In fact, it was so vital to organizing demonstrations that the U.S. State Department asked the company to delay planned maintenance.. The protests also highlighted Twitter's key asset as a protest tool: Since most users don't access it through a central website, it's nearly impossible to censor.

The original article can be found here.
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Feb 7, 2010

Graffiti & Aids

A brilliant anti-aids spot from TBWA\Paris. Aides-Graffiti. Click to watch.
Full credits:
Client: Aides
Executive Creative Director: Eric Holden
Executive Creative Director: Remi Noel
Art Director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency Producer: Virginie Chalard
Agency Producer: Maxime Boiron
Production Company: Wanda Productions
Director: Yoann Lemoine
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Feb 4, 2010

Ogilvy Idea Shop, London

When u're in advertising; normally you are expected to know what your clients' customers are up to... But since u work for very long hours, it is not really possible to observe or interact with real people... (Not youtube, facebook, twitter, blip, bebo, etc... interaction)
Ogilvy at that point, created a great project; Ogilvy IDEA SHOP !
Ogilvy started a brand new concept to interact with "real" people in "real" places; pop-up idea shop. The first one is in Brixton Village Market, London;
If you have a small business, but do not know how to attract more visitors/customers, how to get a new direction to solve your problems... Any marketing, advertising, brand consultancy, they give for free! It will last only 3 days in Brixton, and we shall follow Ogilvy for next event! Great people, great ideas, great free talks (from digital creative head of Ogilvy for example) and a great blog...
If I were an advertiser; frankly, that would definitely affect my choice of agency!
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Feb 3, 2010

Woods & Bells

Being a former TBWA member, still following the agency's works globally...
Produced by TBWA/PHS Helsinki for Pfizer; this one is called Viagra : Wood, print. I guess the message is pretty obvious, and they didn't need to put a logo or anything. So can we say that the blue pill is becoming a powerful symbol like a Nike swoosh?

And the next one is from Swedish Kokokaka for Wrangler. After their "We Are Animals" campaign; now the new campaign Blue Bell's web application is really disruptive in the way that, they have used the models interacted instead of some constant cool model photos... You can drag and drop them, and it's really fun for users, I should say.
  
You can watch the teaser film below as well...
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Feb 2, 2010

DDB - Sweden, Army Recruitment

Let's say u're sitting on your desk and really can't see a meaning in what u're suposed to do right now. So relax, give a secret break and click here.
PS: Headphones are required. I could live in Sweden I guess, but wouldn't join the Swedish army or any armies in any country.... However this game is fun especally u're stuck in a boring project, or staff...
And here's the brand New Swedish armed forces tv-campaign from DDB Sweden (2010 version);
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