What's Happening To Jean Brands?

The competition and the soul of jeans can be confusing sometimes.
It started first with Wrangler (TVC below) with a campaign "We Are Animals" won the Grand Prix for Print at Cannes International Advertising Festival last year, and now they're back with Red Animals version...
Full Credits
Agency:Fred & Farid, Paris
Client: Wrangler

Date: Jan 21, 2010

And now Diesel. The London agency started a brand new campaign "Be Stupid"
The brand new Be Stupid campaign by Anomaly London.
Click to be a part of the "Be Stupid" Team.

Full Credits
Agency: Anomaly London
Client: Diesel
Interactive Production Company:Stink Digital
Date: 18 Jan, 2010

So it's now "Back to basics" time for jean companies! We are animals and stupid as well... Guess what's next, I'm sure a new campaign like Hungry People (hungry for love, information, sharing... u see, it's flowing easily :)) should be on its way for any other jean brands...