Feb 27, 2010

A Perfect Project by Swedish T-Post: AR Rock, Paper, Scissors

Are you stuck with how to interact with your clients? Need new ways to get their attention? Then read some Swedish Magazines for God's sake!!! T-post is the Swedish magazine that gave away the world's first wearable augmented reality t-shirt. The t-shirt...
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An Artist To Watch: Keiichi Matsuda

It's been a while he is out there we know, but late is better than never. Let us introduce you  Keiichi Matsuda. A designer and film-maker, currently in the final year of his Architecture Masters at the Bartlett School of Architecture (UCL) in...
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Feb 25, 2010

New Pleix Animation: Piu

You must remember Pleix with their successful Duracell Fusion animation. (Yeah the pink bunnies on the picture) This time Pleix goes Piu for French Warm&Fuzzy. Watch the brand new animation from Pleix: Piu here; Full Credits Client: Pleix Production...
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Feb 22, 2010

Access: An agency to watch

You've must heard of The Cool Hunter (culture and design site, a global hub for what's cool, thoughtful, innovative and original, founded in 2004 by Bill Tikos) and Access is their new creative ideas agency. Here's the agency's last concept; Puma Spinstar...
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Feb 18, 2010

socialmedia worldforum Europe!!

Let me give you a list of some names; Kevin Eyres, Managing Director LinkedIn Europe Trevor Johnson, Head of Strategy and Planning, EMEA, Facebook Evan Solomon, VP Marketing, Justin.tv  Stephane Panier, Global Head, Bebo  Lucas Herscovici,...
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VISA vs MasterCard vs AmEx

Looking closely to 3 big players in the card business in terms of ad campaigns; VISA, American Express and MasterCard. VISA: Life flows better with VISA. We see some running men (running to make it to his wedding, or a Forrest Gump'ish football fan running) What's in it 4 me? Use your VISA card and look how fast it is to use your card instead of cash....
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Guerrilla Signs from US

In 2001, just after my graduation, I had a job interview with an IT, e-learning solutions company, and an IT school as well. They didn't have much marketing budget, so here I was suggesting we should use Guerrilla Marketing tactics. And of course when...
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Feb 16, 2010

100 Things 2 Watch in 2010 by JWT

Here we are on February 2010, but how the trends are changing this year? Slow drinks (opposition to Red Bull. Read further) to rock this year, a girl band from South Korea to rule the lists (The Wonder Girls, song Nobody PS:The real song starts at 1:50), Organic Fast Food (Wave from US to Europe, Top 10 US Chart) to change our new fast food brand choice...
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Feb 15, 2010

Fancy A Weight Measure While Waiting 4 Ur Bus?

Ok it may be a little bit depressing to announce everybody on the street your real weight, but the N=5 agency from Amsterdam, Netherlands saw that insight and turned this into opportunity. Do you think Fitness First's campaign will increase its...
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Feb 14, 2010

The future of online advertising?

Probably you have already heard that the future of online advertising will be much more different from that we know now. Online applications are more effective than advertising, internet is something that we can touch with the launch of iPad... Ashley...
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Feb 10, 2010

Virtual Strike against multiple agency pitches, Belgium

If you try to reach 14 of Belgium agencies, I should say that all you'll see will be a letter. Because 14 agencies across Belgium took part in The Virtual Strike against multiple agency pitches! Including; BBDO, Ogilvy, JWT, saatchi, mccann and many...
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Top 10 Most Influential Internet Moments

The Webby Awards have chosen The Top Ten Most Influential Internet Moments of the last Decade. Napster was one of the most loved brands for me, and get really sad when it's closed in 2001. That event changed consumers' and producers' perspective through...
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Feb 7, 2010

Graffiti & Aids

A brilliant anti-aids spot from TBWA\Paris. Aides-Graffiti. Click to watch. Full credits: Client: Aides Executive Creative Director: Eric Holden Executive Creative Director: Remi Noel Art Director: Ingrid Varetz Copywriter: Ingrid Varetz Agency Producer:...
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Feb 4, 2010

Ogilvy Idea Shop, London

When u're in advertising; normally you are expected to know what your clients' customers are up to... But since u work for very long hours, it is not really possible to observe or interact with real people... (Not youtube, facebook, twitter, blip, bebo,...
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Feb 3, 2010

Woods & Bells

Being a former TBWA member, still following the agency's works globally... Produced by TBWA/PHS Helsinki for Pfizer; this one is called Viagra : Wood, print. I guess the message is pretty obvious, and they didn't need to put a logo or anything. So can...
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Feb 2, 2010

DDB - Sweden, Army Recruitment

Let's say u're sitting on your desk and really can't see a meaning in what u're suposed to do right now. So relax, give a secret break and click here. PS: Headphones are required. I could live in Sweden I guess, but wouldn't join the Swedish army or...
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