May 31, 2010

Mind The Motorcyclists

I have seen another White Bicycle (called Ghost Bikes) just on my flat's corner in London yesterday. Therefore I'm publishing a new ad campaign from US; Motorcycle Safety Campaign due to similarity. Advertising Agency: Richter7, Salt Lake City, USA...
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May 21, 2010

Wow! Nike Write The Future

No words necessary, I think that's the best Nike ad ever!!! Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel) Agency: Wieden+Kenn...
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May 17, 2010

The Power Of Social Media: KitKat Case

Following Greenpeace's Kit Kat Killer campaign; a new press bulletin by Greenpeace just released now; "Food and drinks giant Nestlé to stop using products from rainforest destruction Nestlé, the world’s biggest food and drinks company, announced today...
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Adobe Loves (?) Apple

Is it just me, or that battle between Apple and Adobe is becoming more and more interesting? If you are reading any newspapers or following any blogs, or simply living on earth, you should have heard about the responses and media bulletins between two...
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May 13, 2010

Use the poster to build yourself a chair; Kit Kat

Kit Kat had serious PR problems after the Greenpeace's anti campaign. But it seems the brand works hard to make the whole sad story disappear from our minds. JWT New Zealand created this new way to "Have a Break." for Kit Kat. Posters hung to turn into...
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May 7, 2010

Plagiarism?

That term is on my vocabulary since I've started first my advertising career and also my MA degree. However this time John Lewis is dealing with it! The ad agency of the new John Lewis ad is Adam&Eve is accused of plagiarism for their last ad that made people cry; That one is considered more than similar; an ad for Calzedonia, Italy made in 2007 What...
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May 5, 2010

Let Darth Vader be Your TomTom Voice

What a brilliant idea! Now I wouldn't mind to stuck in the traffic, thanx to TomTom's fun and creative voices. I should admit Darth Vader is my fav!!!Find Darth Vader's recording for TomTom GPS - behind the scenes below; Ah and if you wish to buy it...
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Warburtons Ad Campaign

Is there a competition going on between bread brands to have the least meaningful ad? We have already had a detailed look to Kingsmill previously, about how having confessions about  bread was difficult to create a meaning in customers' minds and...
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May 1, 2010

A fantastic case - the future of advertising

Please watch until the end, such a brilliant case study'ish ad from Swedish Dagens Industri, a financial newspaper. Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson Copywriter:...
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