Is there a competition going on between bread brands to have the least meaningful ad? We have already had a detailed look to Kingsmill previously, about how having confessions about bread was difficult to create a meaning in customers' minds and to react. Can read here in detail.
However Warburtons has raised the bar of meaninglessness in bread market with their new TV ad. If you wonder what the music is; Parachutes / The Motorcade from Air Force One by Jerry Goldsmith.
Brand's website may look ok if we were in the early 2000s, no interactivity, but if you are keen to find out the product range it's easy to follow...
Any comments on that one?
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