Free Ice Cream for Your Smile

And finally augmented reality is having a stronger place in our daily lives. The last project was by Unilever and SapientNitro. They’ve developed what they’re calling the world’s first smile-activated vending machine.

The machine uses augmented reality to draw passersby into a branded world — i.e. when one looks at the screen at the front of the machine, one’s face is outfitted with mustaches or so...
After it prompts you to smile, the dessert-vending device measures the wideness of your grin using facial recognition technology, snaps a pic, and, with your permission, uploads that snap to facebook. (Here's the facebook page; Cannes Sapient Nitro’s Facebook Page). Next, you choose the free treat of your choice via the touchscreen and collect your sweet reward. (Treats will only be free at Cannes.)
Simples :)

read more...

Get Naked! Pepsi

We already know that everything's about the World Cup nowadays.
Maradona, the coach of Argentina, said he'll celebrate by running around naked in Buenos Aires if they will win the World Cup. So Pepsi made a good move by saying it will drop its label as well.
Pepsi announced that the company's soft drink bottles will be sold for a week in Argentina with no label if that country wins the World cup.

"If the coach goes naked, we will, too. Pepsi promises."
Agency: BBDO Argentina
And here's the press ad;

read more...

It's All About World Cup

We have met with Vuvuzela's thanks to the World Cup in South Africa. If you still do not know what a Vuvuzela is, and think that there's a big hive next to cameras please click.
And there are more than Vuvuzelas about the World Cup;
1 - Pereira O'Dell's iPhone app: The Pocket Vuvuzela. It's free on iTunes. 

2 -Lego Foosball.

3 -New Record;
World Cup fever pushed the Internet to a new record on Friday with 12.1 million visitors per minute, according to measurements from Akamai. Read the whole story here.

read more...

Small problems may turn into big

A very to the point campaign from Milc, Siena.
"We can help you.
Small problems may turn into big for senior citizens.
Fragile is Siena Municipality’s helpline which takes care of your needs."

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

read more...

Mind The Motorcyclists

I have seen another White Bicycle (called Ghost Bikes) just on my flat's corner in London yesterday. Therefore I'm publishing a new ad campaign from US; Motorcycle Safety Campaign due to similarity.
Advertising Agency: Richter7, Salt Lake City, USA (Published: May 2010)
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson, Copywriter: Gary Sume

read more...

Wow! Nike Write The Future

No words necessary, I think that's the best Nike ad ever!!!




Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel)
Agency: Wieden+Kennedy

read more...

The Power Of Social Media: KitKat Case

Following Greenpeace's Kit Kat Killer campaign; a new press bulletin by Greenpeace just released now;
"Food and drinks giant Nestlé to stop using products from rainforest destruction
Nestlé, the world’s biggest food and drinks company, announced today that it will stop using products that come from rainforest destruction. The move follows a two month Greenpeace campaign that exposed Nestlé’s use of palm oil in products like KitKat..." Click to read all.
It is a clear conclusion demonstrating the power of social media and its players' that is you, me, or anybody who is a blogger, who has a facebook/twitter account(s)... Did we just do something really beneficial, environmental, something good just by tweeting, blogging and sharing!! Well-done everybody! :)

read more...

Adobe Loves (?) Apple

Is it just me, or that battle between Apple and Adobe is becoming more and more interesting? If you are reading any newspapers or following any blogs, or simply living on earth, you should have heard about the responses and media bulletins between two giants. Click to read Steve Jobs' and Chuck Geschke, John Warnock's (Adobe's Cofounders) latest statements.
Here's the last Adobe newspaper Ad about the html5 vs flash battle against Apple.

Generally people find html5 easier to use, and think Apple will win, others think Adobe will be closer to Microsoft in the near future. And the battle will be bigger and bigger becoming a battle between Apple and Microsoft.
Anyway we'll wait and see. By that time html5 is a must to learn for some of us... Below are some books to start. Any other suggestions or comments?

read more...

Use the poster to build yourself a chair; Kit Kat

Kit Kat had serious PR problems after the Greenpeace's anti campaign. But it seems the brand works hard to make the whole sad story disappear from our minds.
JWT New Zealand created this new way to "Have a Break." for Kit Kat. Posters hung to turn into a chair outside a concert venue. A good way to support brand's tagline "Have a break"
That'a great implementation which unifies the brand and make it more tangible in users' lives. Watch the video below;

read more...

Plagiarism?

That term is on my vocabulary since I've started first my advertising career and also my MA degree. However this time John Lewis is dealing with it! The ad agency of the new John Lewis ad is Adam&Eve is accused of plagiarism for their last ad that made people cry;

That one is considered more than similar; an ad for Calzedonia, Italy made in 2007

What do you think?

read more...

Let Darth Vader be Your TomTom Voice

What a brilliant idea! Now I wouldn't mind to stuck in the traffic, thanx to TomTom's fun and creative voices. I should admit Darth Vader is my fav!!!

Find Darth Vader's recording for TomTom GPS - behind the scenes below;


Ah and if you wish to buy it click here.

read more...

Warburtons Ad Campaign

Is there a competition going on between bread brands to have the least meaningful ad? We have already had a detailed look to Kingsmill previously, about how having confessions about  bread was difficult to create a meaning in customers' minds and to react. Can read here in detail.
However Warburtons has raised the bar of meaninglessness in bread market with their new TV ad.
If you wonder what the music is; Parachutes / The Motorcade from Air Force One by Jerry Goldsmith.

Brand's website may look ok if we were in the early 2000s, no interactivity, but if you are keen to find out the product range it's easy to follow...
Any comments on that one?

read more...

A fantastic case - the future of advertising

Please watch until the end, such a brilliant case study'ish ad from Swedish Dagens Industri, a financial newspaper.
Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson
Copywriter: Martin Johansen
Published: April 2010

read more...

Your Nike, Your Music Instrument

How cool would it be if you could make music with your Nike shoes? Not all Nike's unfortunately but the ones that have been played by HIFANA for Nike Japan Free Run+ can. The project is a collaboration by W+K Tokyo, GROUNDRIDDIM and Rhizomatiks (Sound programming), digital creative house. Just watch the genius project below;

And below is how it was done:

read more...

The Sunday Times: Rich List

Here are the print ads for The Sunday Times' Rich List and the agency credits.
Advertising Agency: CHI and Partners, London, UKExecutive Creative Director: Ewan Paterson
Creative Director: Mickey Tudor
Creative team: Matt Collier, Wayne Robinson
Retoucher: Smoke and Mirrors
Typographer: Dan Beckett
Account Manager: Ben Etheridge

read more...

Catch The Goodies, McDonald's

A good interactive execution from DDB Stockholm for McDonald's: Catch the Goodies. Get the Goodies. A simple one an absolute call to action with a good fun factor in it. Catch the image on the billboard with your mobile and get that product for free at McDonald's just by showing the picture. Watch the video below.
Agency: DDB, Stockholm
Client: McDonald's
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Production: Johanna Karsten
Production Manager: Lina Tuikka

read more...

A Great Print Ad with Superheroes

This one comes from Russia. Smart, clear, has the fun factor and right to the point.

Brand: Stroy Master
Message: Soundproof windows
Agency: BBDO, Moscow, Russia
Superman:

 Spiderman:

read more...

A free Trip to International Advertising Festival in Cannes?

If you are an ad creative, artist, designer or student under 30, then it's your chance to win a free trip to Cannes for the International Advertising Festival. If you have ever been there you would now that it's an event not to be missed and if it is for free, no need to add any words to that!
How? Just design a cover for Ad Age's Global Issue. Deadline: 7 May 2010
All other details can be found here.

read more...

Thinking Out Of The Box: Puma Little Clever Bag

We will have new bags from now on, if we purchase any Puma shoes. Puma's new little clever bag saves a million tons of water, millions of mega joules of electricity, and reduces Puma's CO2 value by 10 tons. So yeah it's a sustainable step. The agency; Fuseproject. You may like to check their website if you're into design. And if so you must have heard of Yves Behar.
And it looks nice as well... This should be literally thinking outside the box! Watch it below;

read more...

Millions of ways to tell a story; Philips

Brand new campaign from Philips; Parallel Lines. The tag is "There are millions of ways to tell a story. There's only one way to watch one." You can find other 4 films at Philips' website.

Btw; this one is a follow up of the Carousel. If you do not remember the great clowns crime watch below;


Full Credits (Parallel Lines):
Agency: DDB, UK
Client: Philips Parallel Lines
Director: Carl Erik Rinsch
Creative Director: Neil Dawson
Copywriter: Sam Oliver
Art Director: Shishir Patel
Agency Producer: Lucinder Kerr
Agency Producer: Natalie Powell
Business Director: Neill Rob
Digital Agency: Tribal DDB Amsterdam
Production Company: RSA
Media Agency: Carat Worldwide
Media Planner: Paul Owen-Richardson

read more...