Creativity 50 - 2010 List Announced

Who wouldn't like to be on that fame list?? Ad Age and Creativity's annual list of the most influential and inspiring creative personalities of 2009 has been announced.

Of course we have some highlights;
First; the art director/copywriter from Wieden & Kennedy, Portland, Ore: Eric Kallman and Craig Allen. Just watch the Old Spice ad (The Man Your Man Could Smell Like ) created by the pair and no need for further comments, we guess. 

The second star of the list for us is again a Swedish electronic artist Karin Dreijer Andersson, you may know her as Fever Ray. Her music is one of our favorites which can be listened below, but she deserved the creativity award with her creative acceptance speech. Quite different from the one of Sandra Bullock's or Kathryn Bigelow's Oscar ones that we have seen yesterday.
Here Before by Fever Ray


The last but not the least of our highlight list is; Keith Schofield. Yeah the great director of famous Diesel's SFW XXX ad. You may check all his work from here but we would like to focus on the great video of Beck and Charlotte Gainsbourg's Heaven Can Wait. 

Click to read the whole list of Ad Age and Creativity.

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A Success Story from Japan

Ok we all know the good old saying; "Think global, act local" and we also know that some major brands like McDonald's, Coca Cola, are the best implementers of that concept. No need for details.
But when it comes to Japan, the localized products sound a little bit different.
The first one is Pepsi's Cucumber flavored soft drink. Not new, but should be mentioned. Launched in 2007, tastes like melon and cucumber. Sold 4.8million bottles in a few weeks and then it was time for Pepsi to move to a new product (Blue Hawaii). Apparently that's how it goes in Japan...

The next one comes from Nestle's Kit-Kat; Soy Sauce Kit-Kat!
I researched and asked about the taste but people do not think it tastes like soy sauce but like maple syrup. However, the taste is not the most important part of our focus; the variety of the product range is the key to success...

From yubari melon and baked corn from Hokkaido island to green beans and cherries from Tohoku in northeastern Japan to yuzu fruit and red potatoes from Kyushu island at the southern-most tip of the country...

That's Nestle's strategy set 3 years ago. And since Kit Kat is now number 1 amongst brand confectioneries in Japan, its success is obvious.

Strategy set by the client's marketing team is not sufficient on the way to success though. We should also mention the brand's agency in Japan; JWT Tokyo. They won the Media Grand Prix at 2009's Cannes Lions International Advertising Festival with “Kit Kat Mail”. The idea of this campaign is based on the brand name, as Kit Kat sounds in Japanese like “kitto katsu” (means ’sure I’ll win’). Thus Kit Kat Japan invented a special ‘postal parcel’ packaging with a postcard, where the address and a message can be filled. Consumers can send this ’sweet gift’ through postal mail. Delivery is free (actually it is included in the price of the bar already). Watch the case study below;

In a nutshell, Kit Kat Japan story is a great example for localization and shows clearly the importance of the synergy between the agency and the client marketing team.

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Logo Gurus

Have you heard the name Gerard Huerta? Do you recognize the logo of ACDC? Ever wondered who created some of the most strongest logos in the world? I'm sure you did, but never researched. No worries logoblog did that for us :)
Click to read the whole list of graphic designers who created the logo of BP, Shell, ACDC, V&A, NBC, IBM...

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2 Weeks 2 socialmedia worldforum

Only 2 weeks to go till one of the most influential and trend setting events of the social media and marketing world! Haven't you registered yet? Need more information? Then click.

Just click here to register for free! You still are not very late :)
15-16 March
Olympia, London

PS: If you need to have a wider pass (not free unfortunately) for the event check here.

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Meet Dylan, the cat inside the Puma Phone

Great news for Puma admirers! Puma Phone is on the way. Only 33 days to go for its launch. Puma's agency, GBH London created lovely short viral movies for its new Puma phone's launch campaign. One of the films is "it is powered by the sun":


Click to check the web site.
And here's Puma phone's demonstration. Simple, fun and self explanatory.

Actually it looks so great, so do the viral campaign!

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