Get Naked! Pepsi

We already know that everything's about the World Cup nowadays.
Maradona, the coach of Argentina, said he'll celebrate by running around naked in Buenos Aires if they will win the World Cup. So Pepsi made a good move by saying it will drop its label as well.
Pepsi announced that the company's soft drink bottles will be sold for a week in Argentina with no label if that country wins the World cup.

"If the coach goes naked, we will, too. Pepsi promises."
Agency: BBDO Argentina
And here's the press ad;

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It's All About World Cup

We have met with Vuvuzela's thanks to the World Cup in South Africa. If you still do not know what a Vuvuzela is, and think that there's a big hive next to cameras please click.
And there are more than Vuvuzelas about the World Cup;
1 - Pereira O'Dell's iPhone app: The Pocket Vuvuzela. It's free on iTunes. 

2 -Lego Foosball.

3 -New Record;
World Cup fever pushed the Internet to a new record on Friday with 12.1 million visitors per minute, according to measurements from Akamai. Read the whole story here.

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Small problems may turn into big

A very to the point campaign from Milc, Siena.
"We can help you.
Small problems may turn into big for senior citizens.
Fragile is Siena Municipality’s helpline which takes care of your needs."

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

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