Use the poster to build yourself a chair; Kit Kat

Kit Kat had serious PR problems after the Greenpeace's anti campaign. But it seems the brand works hard to make the whole sad story disappear from our minds.
JWT New Zealand created this new way to "Have a Break." for Kit Kat. Posters hung to turn into a chair outside a concert venue. A good way to support brand's tagline "Have a break"
That'a great implementation which unifies the brand and make it more tangible in users' lives. Watch the video below;

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Plagiarism?

That term is on my vocabulary since I've started first my advertising career and also my MA degree. However this time John Lewis is dealing with it! The ad agency of the new John Lewis ad is Adam&Eve is accused of plagiarism for their last ad that made people cry;

That one is considered more than similar; an ad for Calzedonia, Italy made in 2007

What do you think?

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Let Darth Vader be Your TomTom Voice

What a brilliant idea! Now I wouldn't mind to stuck in the traffic, thanx to TomTom's fun and creative voices. I should admit Darth Vader is my fav!!!

Find Darth Vader's recording for TomTom GPS - behind the scenes below;


Ah and if you wish to buy it click here.

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Warburtons Ad Campaign

Is there a competition going on between bread brands to have the least meaningful ad? We have already had a detailed look to Kingsmill previously, about how having confessions about  bread was difficult to create a meaning in customers' minds and to react. Can read here in detail.
However Warburtons has raised the bar of meaninglessness in bread market with their new TV ad.
If you wonder what the music is; Parachutes / The Motorcade from Air Force One by Jerry Goldsmith.

Brand's website may look ok if we were in the early 2000s, no interactivity, but if you are keen to find out the product range it's easy to follow...
Any comments on that one?

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A fantastic case - the future of advertising

Please watch until the end, such a brilliant case study'ish ad from Swedish Dagens Industri, a financial newspaper.
Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson
Copywriter: Martin Johansen
Published: April 2010

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