Free Ice Cream for Your Smile

And finally augmented reality is having a stronger place in our daily lives. The last project was by Unilever and SapientNitro. They’ve developed what they’re calling the world’s first smile-activated vending machine. The machine uses augmented reality...

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Get Naked! Pepsi

We already know that everything's about the World Cup nowadays. Maradona, the coach of Argentina, said he'll celebrate by running around naked in Buenos Aires if they will win the World Cup. So Pepsi made a good move by saying it will drop its label...

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It's All About World Cup

We have met with Vuvuzela's thanks to the World Cup in South Africa. If you still do not know what a Vuvuzela is, and think that there's a big hive next to cameras please click. And there are more than Vuvuzelas about the World Cup; 1 - Pereira O'Dell's...

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Small problems may turn into big

A very to the point campaign from Milc, Siena. "We can help you. Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs." Advertising Agency: Milc, Siena, Italy Creative Director:...

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Mind The Motorcyclists

I have seen another White Bicycle (called Ghost Bikes) just on my flat's corner in London yesterday. Therefore I'm publishing a new ad campaign from US; Motorcycle Safety Campaign due to similarity. Advertising Agency: Richter7, Salt Lake City, USA...

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Wow! Nike Write The Future

No words necessary, I think that's the best Nike ad ever!!! Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel) Agency: Wieden+Kenn...

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The Power Of Social Media: KitKat Case

Following Greenpeace's Kit Kat Killer campaign; a new press bulletin by Greenpeace just released now; "Food and drinks giant Nestlé to stop using products from rainforest destruction Nestlé, the world’s biggest food and drinks company, announced today...

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Adobe Loves (?) Apple

Is it just me, or that battle between Apple and Adobe is becoming more and more interesting? If you are reading any newspapers or following any blogs, or simply living on earth, you should have heard about the responses and media bulletins between two...

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Use the poster to build yourself a chair; Kit Kat

Kit Kat had serious PR problems after the Greenpeace's anti campaign. But it seems the brand works hard to make the whole sad story disappear from our minds. JWT New Zealand created this new way to "Have a Break." for Kit Kat. Posters hung to turn into...

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Plagiarism?

That term is on my vocabulary since I've started first my advertising career and also my MA degree. However this time John Lewis is dealing with it! The ad agency of the new John Lewis ad is Adam&Eve is accused of plagiarism for their last ad that made people cry; That one is considered more than similar; an ad for Calzedonia, Italy made in 2007 What...

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Let Darth Vader be Your TomTom Voice

What a brilliant idea! Now I wouldn't mind to stuck in the traffic, thanx to TomTom's fun and creative voices. I should admit Darth Vader is my fav!!!Find Darth Vader's recording for TomTom GPS - behind the scenes below; Ah and if you wish to buy it...

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Warburtons Ad Campaign

Is there a competition going on between bread brands to have the least meaningful ad? We have already had a detailed look to Kingsmill previously, about how having confessions about  bread was difficult to create a meaning in customers' minds and...

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A fantastic case - the future of advertising

Please watch until the end, such a brilliant case study'ish ad from Swedish Dagens Industri, a financial newspaper. Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson Copywriter:...

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Your Nike, Your Music Instrument

How cool would it be if you could make music with your Nike shoes? Not all Nike's unfortunately but the ones that have been played by HIFANA for Nike Japan Free Run+ can. The project is a collaboration by W+K Tokyo, GROUNDRIDDIM and Rhizomatiks (Sound...

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The Sunday Times: Rich List

Here are the print ads for The Sunday Times' Rich List and the agency credits. Advertising Agency: CHI and Partners, London, UKExecutive Creative Director: Ewan Paterson Creative Director: Mickey Tudor Creative team: Matt Collier, Wayne Robinson Retoucher:...

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Catch The Goodies, McDonald's

A good interactive execution from DDB Stockholm for McDonald's: Catch the Goodies. Get the Goodies. A simple one an absolute call to action with a good fun factor in it. Catch the image on the billboard with your mobile and get that product for free at McDonald's just by showing the picture. Watch the video below. Agency: DDB, Stockholm Client: McDonald's Executive...

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A Great Print Ad with Superheroes

This one comes from Russia. Smart, clear, has the fun factor and right to the point. Brand: Stroy Master Message: Soundproof windows Agency: BBDO, Moscow, Russia Superman:  Spiderman...

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A free Trip to International Advertising Festival in Cannes?

If you are an ad creative, artist, designer or student under 30, then it's your chance to win a free trip to Cannes for the International Advertising Festival. If you have ever been there you would now that it's an event not to be missed and if it is...

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Thinking Out Of The Box: Puma Little Clever Bag

We will have new bags from now on, if we purchase any Puma shoes. Puma's new little clever bag saves a million tons of water, millions of mega joules of electricity, and reduces Puma's CO2 value by 10 tons. So yeah it's a sustainable step. The agency;...

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Millions of ways to tell a story; Philips

Brand new campaign from Philips; Parallel Lines. The tag is "There are millions of ways to tell a story. There's only one way to watch one." You can find other 4 films at Philips' website. Btw; this one is a follow up of the Carousel. If you do not...

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New Ways To Make Money on Facebook

Do you have a facebook account or a blog? Do your friends eat pizza? Then you can generate some income via your friends' domino's pizza orders! It is so passé if you still believe the only way to have some additional income is via banners or Google Ads....

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Waiting for iPad

Still waiting for iPad to arrive in UK (Some of the rare moments that I wish I lived in States). Even though iPad is thought to have sold around 700,000 in one day, I still hear people saying that they cannot understand the big deal of it. So please...

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The Banner That Sucks

Sick of bad cookies? Here's your solution; ...

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Some More Augmented Reality

Augmented Reality is one of a number of new technologies that are going directly into our daily lives in 2010. A Happy Passover Video from Saatchi&Saatchi Israel; Augmented reality on a Matza. A great implementation from AID-DCC & Katamari...

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How Do You Show Support For Someone Who Can't See?

What a beautiful project from Australia; Clemenger BBDO, Melbourne created a unique fragrance, Support Scent, which, when worn by a person would make those with impaired vision aware of the support they are receiving, via sense of smell. The agency...

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Scream As Loud As You Can!

Sometimes all you need is some inspiration. I'm quite sure that "Big Screams" that was created by Elie Zananiri, will be your remedy! The idea is simple scream until you push everyone else off :) Nice project. Control a character on screen using your...

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How To Destroy Ur Brand With your Own Fingers; Nestle

Nestle is the new anti-hero of online social media nowadays. It all started with the Greenpeace's anti Nestle (KitKat) video this week (embedded below), that is to target the company for poor environmental practices relating to the use of Palm oil and...

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Kingsmill Confessions, hmm??

How to react if your campaign is not going well? To close your eyes, ears and continue like nothing happened and everything is perfect, or to reconsider it? Kingsmill is the perfect case to follow from now on; they launched the £11m ad campaign "Confessions"...

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Kogi BBQ; A Success Story

You must have noticed that I participated to Socialmedia world forum europe this week. One of the speakers mentioned about american Kogi as a successful social media user brand. And of course that caught my attention immediately. A little bit late but...

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#smwf Live; Alex Miller, Head of jam

Social Media is out of control! So many facebook apps but; Kingsmill Confession campaign just didn't work. (Thanks someone said it out loud:)) And how their experience with next ended up to be a success by asking the right questions, building better...

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#smwf Live; Trevor Johnson, Head of Strategy & Planning, EMEA, facebook

The World's gone social. Farmville; you have got real farmers who are playing virtual farming game (Farmville) on Facebook. Starbucks is the biggest brand with 6.1million of fans on Facebook. Facebook is a platform. Burglars on facebook. Social changes...

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