Free Ice Cream for Your Smile

And finally augmented reality is having a stronger place in our daily lives. The last project was by Unilever and SapientNitro. They’ve developed what they’re calling the world’s first smile-activated vending machine.

The machine uses augmented reality to draw passersby into a branded world — i.e. when one looks at the screen at the front of the machine, one’s face is outfitted with mustaches or so...
After it prompts you to smile, the dessert-vending device measures the wideness of your grin using facial recognition technology, snaps a pic, and, with your permission, uploads that snap to facebook. (Here's the facebook page; Cannes Sapient Nitro’s Facebook Page). Next, you choose the free treat of your choice via the touchscreen and collect your sweet reward. (Treats will only be free at Cannes.)
Simples :)

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Get Naked! Pepsi

We already know that everything's about the World Cup nowadays.
Maradona, the coach of Argentina, said he'll celebrate by running around naked in Buenos Aires if they will win the World Cup. So Pepsi made a good move by saying it will drop its label as well.
Pepsi announced that the company's soft drink bottles will be sold for a week in Argentina with no label if that country wins the World cup.

"If the coach goes naked, we will, too. Pepsi promises."
Agency: BBDO Argentina
And here's the press ad;

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It's All About World Cup

We have met with Vuvuzela's thanks to the World Cup in South Africa. If you still do not know what a Vuvuzela is, and think that there's a big hive next to cameras please click.
And there are more than Vuvuzelas about the World Cup;
1 - Pereira O'Dell's iPhone app: The Pocket Vuvuzela. It's free on iTunes. 

2 -Lego Foosball.

3 -New Record;
World Cup fever pushed the Internet to a new record on Friday with 12.1 million visitors per minute, according to measurements from Akamai. Read the whole story here.

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Small problems may turn into big

A very to the point campaign from Milc, Siena.
"We can help you.
Small problems may turn into big for senior citizens.
Fragile is Siena Municipality’s helpline which takes care of your needs."

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

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Mind The Motorcyclists

I have seen another White Bicycle (called Ghost Bikes) just on my flat's corner in London yesterday. Therefore I'm publishing a new ad campaign from US; Motorcycle Safety Campaign due to similarity.
Advertising Agency: Richter7, Salt Lake City, USA (Published: May 2010)
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson, Copywriter: Gary Sume

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