Jun 18, 2010

Get Naked! Pepsi

We already know that everything's about the World Cup nowadays.
Maradona, the coach of Argentina, said he'll celebrate by running around naked in Buenos Aires if they will win the World Cup. So Pepsi made a good move by saying it will drop its label as well.
Pepsi announced that the company's soft drink bottles will be sold for a week in Argentina with no label if that country wins the World cup.
"If the coach goes naked, we will, too. Pepsi promises."
Agency: BBDO Argentina
And here's the press ad;

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