Access: An agency to watch

You've must heard of The Cool Hunter (culture and design site, a global hub for what's cool, thoughtful, innovative and original, founded in 2004 by Bill Tikos) and Access is their new creative ideas agency.

Here's the agency's last concept; Puma Spinstar

A touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. The best part of that project is of course its design! Ah and an opportunity to receive $25,000 cash, and more prizes! Check for details.
And the previous project from Access for McDonald's, McFancy. It's part art installation, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks. With 16 sized models trend at London Fashion Week, I guess this project will be more meaningful!