Feb 4, 2010

Ogilvy Idea Shop, London

When u're in advertising; normally you are expected to know what your clients' customers are up to... But since u work for very long hours, it is not really possible to observe or interact with real people... (Not youtube, facebook, twitter, blip, bebo, etc... interaction)
Ogilvy at that point, created a great project; Ogilvy IDEA SHOP !
Ogilvy started a brand new concept to interact with "real" people in "real" places; pop-up idea shop. The first one is in Brixton Village Market, London;
If you have a small business, but do not know how to attract more visitors/customers, how to get a new direction to solve your problems... Any marketing, advertising, brand consultancy, they give for free! It will last only 3 days in Brixton, and we shall follow Ogilvy for next event! Great people, great ideas, great free talks (from digital creative head of Ogilvy for example) and a great blog...
If I were an advertiser; frankly, that would definitely affect my choice of agency!
Digg Google Bookmarks reddit Mixx StumbleUpon Technorati Yahoo! Buzz DesignFloat Delicious BlinkList Furl

0 comments: on "Ogilvy Idea Shop, London"

Post a Comment