Feb 18, 2010

VISA vs MasterCard vs AmEx

Looking closely to 3 big players in the card business in terms of ad campaigns; VISA, American Express and MasterCard.
VISA: Life flows better with VISA. We see some running men (running to make it to his wedding, or a Forrest Gump'ish football fan running)
What's in it 4 me? Use your VISA card and look how fast it is to use your card instead of cash. Ok, but so what?

MasterCard: Priceless campaign flows better than VISA.Young, fun and emotional as well.
What's in it 4 me? Pet Shop Boys performance chez moi! Cool :)

American Express: Realize The Potential campaign works in a straightforward way, which is ok. Message is clear, implemetnantions are simple and nice.
What's in it 4 me? Great customer service, can easily seen that testimonials turned into a good animated ad. Would definitely consider getting an AmEx after seeing that ad.

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