Brand New Campaign: IKEA Silent Messages

The first implementation of the campaign was IKEA Shit. And loved it! A silent but effective message from furniture.

And the campaign's aim is of course to promote the assembling service from IKEA in Germany. The OOPS version is also very relevant; I'm sure it happened at least once to everybody who tried to put together any DIY furniture. Or is it just me???

HELP

Full Credits
Agency: Grabarz & Partner (And you may like to check their website as well, no English version though)
Client: IKEA
Date: Mar 09, 2010
Category: Poster, Print Ad