Mar 15, 2010

#smwf Live; Trevor Johnson, Head of Strategy & Planning, EMEA, facebook

The World's gone social.
Farmville; you have got real farmers who are playing virtual farming game (Farmville) on Facebook.
Starbucks is the biggest brand with 6.1million of fans on Facebook.

Facebook is a platform.
Burglars on facebook.
Social changes everything.
The first banner from 90s. 
Facebook pages are about publishing. So brands have to change their point of view to facebook.
80million active users of Farmville.
The virtual economy will worth 160bn

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