Clemenger BBDO, Melbourne created a unique fragrance, Support Scent, which, when worn by a person would make those with impaired vision aware of the support they are receiving, via sense of smell.
The agency teamed with Australian cosmetics brand KIT cosmetics to develop the scent, with all proceeds benefiting Guide Dogs Australia. Check the spot below;
Full Credits:
Agency: Clemenger BBDO, Melbourne
Client: Guide Dogs Australia
Excecutive Creative Director: Ant Keogh
Interactive Creative Director: Damian Royce
Creative: Tom Martin
Creative: Julian Schreiber
Agency Producer: Sevda Cemo
Agency Project Manager: Sevda Cemo
Interactive Producer: Sam Hodgson
Date: Mar 17, 2010
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