Nestle is the new anti-hero of online social media nowadays. It all started with the Greenpeace's anti Nestle (KitKat) video this week (embedded below), that is to target the company for poor environmental practices relating to the use of Palm oil and deforestation issues. The subject became the storm of user comments and attacks via Twitter and Facebook in a very short period of time. And as a result, people started to change their profile pictures to Killer Nestle logos. As a result of this big social revolt, the brand panicked and they started to act with a hostile approach to deal with the situation; they started to delete people's comments and posts with Nestle Killer logo on their facebook fan page.
Here's their public announcement; "...please don't post using an altered version of any of our logos as your profile pic - they will be deleted."
And after observing people's reactions, the brand changed its opinion again and had a step backwards.
It is such an interesting case to follow from now on. The brand still has more than 92 thousand facebook fans, I wouldn't be surprised if tomorrow the brand has only their employees as fans which shall not be more than a thousand.
And of course we should give Greenpeace the credit for that successful campaign as well... They also added a page on their web sites, where you can write to the CEO of Nestle.
2 comments: on "How To Destroy Ur Brand With your Own Fingers; Nestle"
Well, Greenpeace sure made a splash with that Ad.
Nestle's last statement on palm oil; http://www.nestle.com/MediaCenter/SpeechesAndStatements/AllSpeechesAndStatements/statement_Palm_oil.htm
Post a Comment